Tag: Greg Papa
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Welcome To The 2017 Sports Radio Draft
Each year when millions across the nation get diagnosed with a heavy case of 'Draft Fever', I like to use the most popular event...
The Top 20 Major Market Midday Shows of 2016 Are…
It’s Day 2 of our BSM 2016 Top 20 in Sports Radio and today we turn our attention to the best midday programs airing...
Why Great Brands Never Stop Making Adjustments
If you want to watch a group of people freak out, utter the one word that makes them uncomfortable - change! The minute they...
John Lund Leaving 95.7 The Game For KNBR
Over the past five years, 95.7 The Game has emerged as a legitimate competitor in the Bay Area to KNBR. During that time, talent...
Creating Personal Connections Through Life and Sports
Building a bond with an audience takes a lot of hard work. Listeners tune into sports talk shows for different reasons, but anytime I've done research...
Standing By Your Brand
I was reading Richard Deitsch's column on Sports Illustrated when I stumbled onto something that got my juices flowing. It was a response from Yahoo...
The 3 L’s: Laugh, Learn and Likeability
During my time in St. Louis, I had the privilege of hiring Rick Venturi as a talk show host. Aside from being a very...
Marketing The Right Message
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...