Tag: Greg Papa
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Creating Personal Connections Through Life and Sports
Building a bond with an audience takes a lot of hard work. Listeners tune into sports talk shows for different reasons, but anytime I've done research...
Standing By Your Brand
I was reading Richard Deitsch's column on Sports Illustrated when I stumbled onto something that got my juices flowing. It was a response from Yahoo...
The 3 L’s: Laugh, Learn and Likeability
During my time in St. Louis, I had the privilege of hiring Rick Venturi as a talk show host. Aside from being a very...
Marketing The Right Message
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...