Tag: Guy Zapoleon

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Why Football Remains Television’s Most Powerful Appointment Viewing

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"Traditional television has not disappeared. The audience has not disappeared. What has disappeared is the idea that everybody is going to watch the same entertainment simply because a network tells us when it’s on."

Why Radio Can’t Ignore the Edison Research Data About 13-34’s and In-Car Listening

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The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.

Dark Middays Are Costing Radio Its Biggest Advantage

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"Radio at its best is fun, conversational, and deeply connected to its hometown."

Taylor Davis’ ESPN Journey Shows Why Paying Your Dues Still Matters in Sports Media

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"Davis is a throwback. For anyone who has worked at all levels of media, she's an inspiring example of perseverance. Good backstories only take you so far, however. Make no mistake, Davis is one of the most talented sideline reporters working today."

Why Top 40 Radio Has So Few Hits in 2025

Columns Jim Ryan Jim Ryan -
"When 60% of your playlist is made up of the greatest songs from the 90’s through 2023 it takes a lot to stand out."

Radio Has an Overloaded Spot Block Problem and Here’s How to Fix It

Columns BNM Staff BNM Staff -
Raise rates but don’t just sell airtime. Sell your clients an exclusive opportunity for a media partnership.

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Why Radio Can’t Ignore the Edison Research Data About 13-34’s and In-Car Listening

Columns 0
The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.

Dark Middays Are Costing Radio Its Biggest Advantage

Columns 0
"Radio at its best is fun, conversational, and deeply connected to its hometown."

Taylor Davis’ ESPN Journey Shows Why Paying Your Dues Still Matters in Sports Media

Columns 0
"Davis is a throwback. For anyone who has worked at all levels of media, she's an inspiring example of perseverance. Good backstories only take you so far, however. Make no mistake, Davis is one of the most talented sideline reporters working today."

How Michelle McKormick Is Navigating Her “Refirement”

Columns 0
“There was a going-away thing with media and radio friends, and it was like being at my funeral. I was like, ‘Alright, you guys, stop.’”