Tag: Hal Rood

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Civic Media Expands Into Illinois and Iowa With 13-Station Deal

“We believe radio plays a crucial role in our local communities and we look forward to supporting the teams at Titan Broadcasting, Pritchard Broadcasting Corporation, and Galesburg Broadcasting Company in fulfilling that role.”

Is Netflix Preparing For A Sports Media Rights Shopping Spree?

"Perhaps the company's layoffs are simply about controlling costs. However, if they’re part of a larger strategy to redirect resources toward premium live sports, the next chapter of Netflix’s evolution could be its most significant yet."

Think Big, Ask Big: Doug Abernethy’s Radio One Playbook

"Our industry has transformed better than any other traditional media"

Ken Charles Explains How Trust Drives Ratings and Sales at 95.5 WSB

“The trust of your audience is crucial not only to long-term success but to being a long-term part of the community and a long-term part of their habits, so that when things happen, they go to the place they trust. And we want to be the place they trust the most.”

The Podcast Study 2026: 40% of Listeners Say Host-Read Ads Influence Purchases

“For us, the next step is applying what we learned. We have much more knowledge now about how people discover content, what makes them stay, and what separates a highly engaged consumer from everyone else."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

New Point-to-Point Marketing, Strategic Solutions Research Data Shows Why Podcast Listeners Tune Into Favorite Shows

"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."

CRS 26 Hits All The Right Notes in Nashville

"Because there's so much to unpack, I've split my feedback into four categories: Performances, Sessions, Meetings, and Misses."

Barrett Media’s Top 20 Alternative Radio Shows of 2025

"A total of One Hundred and Eleven (111) Alternative radio shows appeared on ballots turned in by our voters."

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Is Netflix Preparing For A Sports Media Rights Shopping Spree?

"Perhaps the company's layoffs are simply about controlling costs. However, if they’re part of a larger strategy to redirect resources toward premium live sports, the next chapter of Netflix’s evolution could be its most significant yet."

Think Big, Ask Big: Doug Abernethy’s Radio One Playbook

"Our industry has transformed better than any other traditional media"

Ken Charles Explains How Trust Drives Ratings and Sales at 95.5 WSB

“The trust of your audience is crucial not only to long-term success but to being a long-term part of the community and a long-term part of their habits, so that when things happen, they go to the place they trust. And we want to be the place they trust the most.”

How Pete Sousa’s Road to Sobriety Led Him Back to a Sports Media Career He Thought He Lost

"When you get sober, the sky is the limit. I'm living, breathing proof of that. People thought I was extremely hopeless. I'm here to tell anyone with a problem, if you think you're hopeless, that is not true."