Tag: Hal Rood
Browse our Latest articles!
Podcast Study 2026 Finds Radio Reaches Podcasting’s Most Valuable Listeners
"79% of Podcast Superfans listen to local radio every week. This presents radio broadcasters with a tremendous opportunity to pull usage from these important consumers."
The Podcast Study 2026: 40% of Listeners Say Host-Read Ads Influence Purchases
“For us, the next step is applying what we learned. We have much more knowledge now about how people discover content, what makes them stay, and what separates a highly engaged consumer from everyone else."
Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”
New Point-to-Point Marketing, Strategic Solutions Research Data Shows Why Podcast Listeners Tune Into Favorite Shows
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
CRS 26 Hits All The Right Notes in Nashville
"Because there's so much to unpack, I've split my feedback into four categories: Performances, Sessions, Meetings, and Misses."
Barrett Media’s Top 20 Alternative Radio Shows of 2025
"A total of One Hundred and Eleven (111) Alternative radio shows appeared on ballots turned in by our voters."