"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."
"This is a brand that already has deep roots in Bakersfield. Bringing it back is about honoring that history while building something that feels fresh, relevant, and locally connected."
The goal of Phil’s Future Five is to identify records outside the Top 30 at Mediabase that are positioned to break before the email from your SVP arrives telling you it’s your turn to go through the intersection.
Randy Michaels compared radio to railroads. Trains are still running, and radio stations are still playing the hits of yesterday and today. But there’s a lot less of both.
"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."
"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."