“Looking back, I think the risk would have been not doing it,” said Mackey. “It's the most fun I have had in my 20-year career doing this. We do consider it the new model for local sports media.”
"I always say every 24 year old turns 25. I don't think they wake up on their 25th birthday and say 'Geez, I've got to figure this FM and AM radio thing out.' It's baked in, right? So they're taking their media habits right into the prime of that demo."