A new study from iHeartMedia and Omnicom Media Group delivers a clear message to advertisers. Audio isn't background noise — it's a performance engine.
The...
"Sports radio is an expensive format. To me, when done right, it’s a durable, dependable, money-making format. Even more so now, with fewer things that get the collective eyeballs and ears at one time."
Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
iHeartMedia owns more than 850 terrestrial radio stations. Meanwhile, SiriusXM currently has 33 million subscribers, according to its latest financial results.
"Christopher brings an exceptional track record of leadership, creativity and strategic vision, and will be a tremendous asset to our teams and listeners."