"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."
"At its core, this isn’t about forcing veteran radio talent to adapt to social media. It’s about reminding them that they’ve always been content creators."
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Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."