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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

A Mixed Bag of Sports Media Subjects

Columns Jason Barrett Jason Barrett -
There have been a number of things happening in sports and media that have captured my attention lately. Rather than writing a normal column...

4 Things Sports Radio Pros Should Think About Everyday

Columns Jason Barrett Jason Barrett -
There are many challenges to succeeding in the sports media industry. Some of them take place on the air. Some happen when the microphone...

Mike Francesa Reflects on Thirty Years in Sports Radio

Columns Jason Barrett Jason Barrett -
Thirty years in any business is a long time. In radio, it's an eternity. For Mike Francesa, it's never been about surviving corporate changes,...

Sports Radio Is Thinking But Not Acting Social

Columns Jason Barrett Jason Barrett -
Satisfying the wants and needs of the audience is a daily priority for every sports radio executive, host and employee. But when advancing the...

Content Creation In The Social Space

Columns Jason Barrett Jason Barrett -
I've written numerous times about the power of social media and its importance in the sports radio industry. Simply put, it's where your audience lives, and...

The 7 Myths of Sports Talk Radio

Columns Jason Barrett Jason Barrett -
According to the dictionary, the word myth means an invented story, idea, or concept. No industry makes better use of that word than the radio industry. We...

Why We Can’t Keep Ignoring The Signs

Columns Jason Barrett Jason Barrett -
"It's the same old story, same old song and dance, my friend" - Aerosmith It's ironic that a couple of lyrics written by a rock band...

Are You Willing To Break The Rules?

Columns Jason Barrett Jason Barrett -
Last week I was introduced to a new television program. The show is called "Startup U" and it features a number of students and...
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."