Tag: Instagram

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Why News/Talk Radio Hosts Should Care More About Nielsen Than Instagram Likes

Columns Peter Thiele Peter Thiele -
Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.

Sports Radio Continues To Play the Wrong Social Media Game

Columns John Mamola John Mamola -
"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."

Sports Radio’s AI Debate Is Missing the Bigger Picture When Mistakes Occur

Columns John Mamola John Mamola -
"AI isn’t the enemy, but it isn’t the savior either. It’s simply the latest extension of what radio has always done best—adapt. The brands that win won’t be the ones that avoid AI out of fear of being “caught.”

32% of Americans Say Social Media More Relevant Than Traditional Media, Deloitte Data Shows

Business BNM Staff BNM Staff -
33% of consumers added that they feel "a stronger personal connection" to social media creators than to TV personalities or actors.

Social Media is Dead: Here’s What Replaced It, And Why That’s Bad for News Media

Columns Garrett Searight Garrett Searight -
The good news? There's really only one problem with this. The bad news? That problem is gigantic.

Facebook Launches New Monetization Program to Compete with TikTok and YouTube

Business BNM Staff BNM Staff -
"This is something that is addressing a lot of feedback that we’ve heard from established creators who we’ve tried to entice, or have been interested in coming on board.”

Emily Jones Departs Texas Rangers Broadcasts After More Than Two Decades

Sports BSM Staff BSM Staff -
"Emily has always been a valued member of the broadcast team and she was there to cover some of the biggest moments in team history."

The Social Media Struggle News/Talk Radio Hosts Must Learn to Live With

Columns Garrett Searight Garrett Searight -
Everyone has access to sharing their opinion on any topic at every moment of every day. That isn't always a good thing.

Ryen Russillo Apologizes for Graphic Photo Posted Unknowingly on Instagram

Sports BSM Staff BSM Staff -
"I don’t know what happened and I’m sorry that it did."

How the Super Bowl Halftime Show Is a Shared Experience for Radio To Capture

Columns Mike Gunz Mike Gunz -
"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."