Deloitte has released its Digital Media Trends survey. It shows how prevalent social media is to many Americans.
In the survey, it revealed that the average consumer spends six hours per day with media and entertainment activities. That includes streaming video, social media, music, video games, live events, and other avenues.
Included in the data was a note that 32% of consumers say social media content is more relevant to them than traditional media content. 33% of consumers added that they feel “a stronger personal connection” to social media creators than to TV personalities or actors.
The Digital Media Monitor also included information on the use of subscription video services by the average American.
90% of U.S. households now have a paid subscription video-on-demand service. The average American has four such services.
41% of consumers have cancelled one of those subscription services in the past six months. 22% of those users returned to the same video service within six months.
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