"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."
"AI isn’t the enemy, but it isn’t the savior either. It’s simply the latest extension of what radio has always done best—adapt. The brands that win won’t be the ones that avoid AI out of fear of being “caught.”
"This is something that is addressing a lot of feedback that we’ve heard from established creators who we’ve tried to entice, or have been interested in coming on board.”
"When a network tries to rewrite the tape, the original mistake stops being the story. The cover-up becomes the story. And that’s the real lesson here for media organizations everywhere. Transparency builds credibility. Editing history destroys it."
"The NBA has a long history of collaborating with talented creators who share our commitment to bringing the excitement of our games and events to fans around the world."