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Marketing Math: What Smart Advertisers Invest
The generally accepted rule of thumb suggests that companies allocate 5% to 10% of their gross revenue to advertising and marketing.
Blanding: The Trend That’s Erasing Brand Identity
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.
Is the Media Industry Ready For An AI Tsunami?
"If a machine can do your job 10x better and faster, and it provides significant savings to your company, how do you think this story ends for you?"
Social Media Surpasses TV as Preferred Avenue for News Consumption, New Data Shows
Six separate apps saw double-digit usage rates, up from only two we saw a decade ago.
How Phil Mackey Digitally Evolved Sports Radio Into SKOR North
“We've got to think more about content and brand across all of the platforms, even if radio remains our core business and our legacy business.”
Radio: The Original Social Media And Community Centerpiece
Radio shared comments live on the air, broke news in real time, reviewed movies and TV shows, and introduced audiences to new music.
The Basic Truths Of Marketing: It’s Not Set It And Forget It
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.
Jacobs Media To Deliver The Results Of Techsurvey 2025
Jacobs Media is set to reveal the findings of Techsurvey 2025. The free webinar on Tuesday, April 15.
Radio Must Meet the Audience Where They Are and Embrace New Technology
The role of the brand manager lost its shine. Fortunately for current and aspiring programmers, we’re in a content-driven world—and that should be the focus.
4 Tips on How to Handle Social Media As a Media Member and On-Air Talent in 2025
Ask yourself: what is the benefit of arguing with a troll? The answer is nothing.