"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
The role of the brand manager lost its shine. Fortunately for current and aspiring programmers, we’re in a content-driven world—and that should be the focus.
The platforms are the ones using your opinion to make money (and train their AI engines). You get to think that your value is measured by the number of followers and likes you accumulate.