Tag: Facebook

Browse our Latest articles!

The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Is the Media Industry Ready For An AI Tsunami?

"If a machine can do your job 10x better and faster, and it provides significant savings to your company, how do you think this story ends for you?"

Social Media Surpasses TV as Preferred Avenue for News Consumption, New Data Shows

Six separate apps saw double-digit usage rates, up from only two we saw a decade ago.

How Phil Mackey Digitally Evolved Sports Radio Into SKOR North

“We've got to think more about content and brand across all of the platforms, even if radio remains our core business and our legacy business.”

Radio: The Original Social Media And Community Centerpiece

Radio shared comments live on the air, broke news in real time, reviewed movies and TV shows, and introduced audiences to new music.

The Basic Truths Of Marketing: It’s Not Set It And Forget It

We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

Jacobs Media To Deliver The Results Of Techsurvey 2025

Jacobs Media is set to reveal the findings of Techsurvey 2025. The free webinar on Tuesday, April 15.

Radio Must Meet the Audience Where They Are and Embrace New Technology

The role of the brand manager lost its shine. Fortunately for current and aspiring programmers, we’re in a content-driven world—and that should be the focus.

4 Tips on How to Handle Social Media As a Media Member and On-Air Talent in 2025

Ask yourself: what is the benefit of arguing with a troll? The answer is nothing.

Consultant’s Corner: Lori Lewis – Lori Lewis Media

“Social Media is not about volume, it's about differentiation” – Lori Lewis.

A Sobering Social Media Reminder Talk Radio Hosts Should Never Forget

The platforms are the ones using your opinion to make money (and train their AI engines). You get to think that your value is measured by the number of followers and likes you accumulate.

Popular

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."