Tag: Facebook
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Crowd React Media ‘State of Sports Report’: Six in Ten Sports Fans Consume Sports-Related Content Daily
"In 2025, one story stands out above all others: sports audiences continue to defy the broader trends shaping the media landscape"
Toast to 10: The 10 Most Important Columns I’ve Written Since 2015
"These are the 10 most important columns I've written since this brand launched in 2015."
Why Adam Silver Is Right Where Sports Media Outrage Is Wrong
"Silver’s comments may have seemed tone-deaf, they reflect the reality of who the league serves—and it’s not always the fan"
Marketing Math: What Smart Advertisers Invest
The generally accepted rule of thumb suggests that companies allocate 5% to 10% of their gross revenue to advertising and marketing.
Blanding: The Trend That’s Erasing Brand Identity
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.
Is the Media Industry Ready For An AI Tsunami?
"If a machine can do your job 10x better and faster, and it provides significant savings to your company, how do you think this story ends for you?"
Social Media Surpasses TV as Preferred Avenue for News Consumption, New Data Shows
Six separate apps saw double-digit usage rates, up from only two we saw a decade ago.
How Phil Mackey Digitally Evolved Sports Radio Into SKOR North
“We've got to think more about content and brand across all of the platforms, even if radio remains our core business and our legacy business.”
Radio: The Original Social Media And Community Centerpiece
Radio shared comments live on the air, broke news in real time, reviewed movies and TV shows, and introduced audiences to new music.
The Basic Truths Of Marketing: It’s Not Set It And Forget It
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.