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Content Creation In The Social Space
I've written numerous times about the power of social media and its importance in the sports radio industry. Simply put, it's where your audience lives, and...
Product + Knowledge + Passion = Revenue
In the radio business, there's this constant struggle between what matters more - generating revenue, or delivering great programming. Clearly you need both to...
The 7 Myths of Sports Talk Radio
According to the dictionary, the word myth means an invented story, idea, or concept. No industry makes better use of that word than the radio industry.
We...
Why We Can’t Keep Ignoring The Signs
"It's the same old story, same old song and dance, my friend"
- Aerosmith
It's ironic that a couple of lyrics written by a rock band...
The Intersection of Content and Advertising
In today's rapidly changing world, sports media consumers are making it known that they want less interruptions during their programming experiences. The problem though,...
Is Radio Ready For The Rise of Digital?
Steve Jobs once said “people don’t know what they want until you show it to them” and he was exactly right. When a new...
Facebook’s Sports Stadium Could Change The Game
Sports, currently, is dominated by Disney’s ESPN, whose trademark saying is: “The Worldwide Leader in Sports.” Unlike many trademark sayings, ESPN’s is true.
The network...
Is Radio Still Willing To Pay For Premium Talent?
If you haven't heard Mike Francesa's interview with Katie Nolan you need to stop what you're doing and listen to it. It is fascinating...