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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How the Super Bowl Halftime Show Is a Shared Experience for Radio To Capture

Columns Mike Gunz Mike Gunz -
"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."

Deconstructing the Myth That Social Media Followers Means News/Talk Radio Success

Columns Peter Thiele Peter Thiele -
If you are a hiring manager for a local host, unless that person is a known and successful commodity in your market, a social media footprint is meaningless.

TikTok Now the Top Social Media App for News Among Young People: Survey

News BNM Staff BNM Staff -
"43% of U.S. adults aged 18 to 29 said they regularly get news from TikTok in 2025, surpassing YouTube and Facebook."

How You Say Goodbye on the Radio Matters More Than You Think

Columns Jason Barrett Jason Barrett -
"Being sad, confused, concerned, angry, and emotional is natural when a job you love is going away. But part of a public job involves dealing with situations that are stressful and difficult."

YouTube to Pay $24.5 Million Settlement to Donald Trump After 2021 Suspension

Business BNM Staff BNM Staff -
YouTube becomes the latest social media and big tech giant to reach a settlement with Trump.

Crowd React Media ‘State of Sports Report’: Six in Ten Sports Fans Consume Sports-Related Content Daily

Business BSM Staff BSM Staff -
"In 2025, one story stands out above all others: sports audiences continue to defy the broader trends shaping the media landscape"

Toast to 10: The 10 Most Important Columns I’ve Written Since 2015

Columns Jason Barrett Jason Barrett -
"These are the 10 most important columns I've written since this brand launched in 2015."

Why Adam Silver Is Right Where Sports Media Outrage Is Wrong

Columns John Mamola John Mamola -
"Silver’s comments may have seemed tone-deaf, they reflect the reality of who the league serves—and it’s not always the fan"

Marketing Math: What Smart Advertisers Invest

Columns Bob Lawrence Bob Lawrence -
The generally accepted rule of thumb suggests that companies allocate 5% to 10% of their gross revenue to advertising and marketing.

Blanding: The Trend That’s Erasing Brand Identity

Business Bob Lawrence Bob Lawrence -
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."