Tag: Facebook

Browse our Latest articles!

The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

How the Super Bowl Halftime Show Is a Shared Experience for Radio To Capture

"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."

Deconstructing the Myth That Social Media Followers Means News/Talk Radio Success

If you are a hiring manager for a local host, unless that person is a known and successful commodity in your market, a social media footprint is meaningless.

TikTok Now the Top Social Media App for News Among Young People: Survey

"43% of U.S. adults aged 18 to 29 said they regularly get news from TikTok in 2025, surpassing YouTube and Facebook."

How You Say Goodbye on the Radio Matters More Than You Think

"Being sad, confused, concerned, angry, and emotional is natural when a job you love is going away. But part of a public job involves dealing with situations that are stressful and difficult."

YouTube to Pay $24.5 Million Settlement to Donald Trump After 2021 Suspension

YouTube becomes the latest social media and big tech giant to reach a settlement with Trump.

Crowd React Media ‘State of Sports Report’: Six in Ten Sports Fans Consume Sports-Related Content Daily

"In 2025, one story stands out above all others: sports audiences continue to defy the broader trends shaping the media landscape"

Toast to 10: The 10 Most Important Columns I’ve Written Since 2015

"These are the 10 most important columns I've written since this brand launched in 2015."

Why Adam Silver Is Right Where Sports Media Outrage Is Wrong

"Silver’s comments may have seemed tone-deaf, they reflect the reality of who the league serves—and it’s not always the fan"

Marketing Math: What Smart Advertisers Invest

The generally accepted rule of thumb suggests that companies allocate 5% to 10% of their gross revenue to advertising and marketing.

Blanding: The Trend That’s Erasing Brand Identity

Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.

Popular

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."