Tag: Jefferson – Pilot Communications

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Why Football Remains Television’s Most Powerful Appointment Viewing

"Traditional television has not disappeared. The audience has not disappeared. What has disappeared is the idea that everybody is going to watch the same entertainment simply because a network tells us when it’s on."

Why Radio Can’t Ignore the Edison Research Data About 13-34’s and In-Car Listening

The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.

Dark Middays Are Costing Radio Its Biggest Advantage

"Radio at its best is fun, conversational, and deeply connected to its hometown."

How Michelle McKormick Is Navigating Her “Refirement”

“There was a going-away thing with media and radio friends, and it was like being at my funeral. I was like, ‘Alright, you guys, stop.’”

In The Wake Of Audacy Layoffs, Where Does Radio Go From Here?

The layoffs by radio giant Audacy last week weren't a real stunner as we’ve normalized big radio layoffs for decades. 

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Why Radio Can’t Ignore the Edison Research Data About 13-34’s and In-Car Listening

The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.

Dark Middays Are Costing Radio Its Biggest Advantage

"Radio at its best is fun, conversational, and deeply connected to its hometown."

How Michelle McKormick Is Navigating Her “Refirement”

“There was a going-away thing with media and radio friends, and it was like being at my funeral. I was like, ‘Alright, you guys, stop.’”

Bill Spadea Reflects on His Run for Governor and Return to New Jersey 101.5

"I'm able, with a lot clearer focus, to call out the nonsense, the lies, the false promises, and all of the showmanship and theater that is in politics. I saw it firsthand."