Tag: Jennifer Sievertsen
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20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI
"It's hard to fake Long Island. You gotta be it."
Cassette Comeback Defies Digital Music Streaming Dominance
"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."
Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day
"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."
Social Studies: Blake Thompson and Jennifer Sievertsen, Ramsey Solutions
"We found that we can do content on social in such a short form with just the highlights of what we do in a long-form setting to hook people."
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20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI
"It's hard to fake Long Island. You gotta be it."
Cassette Comeback Defies Digital Music Streaming Dominance
"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."
Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day
"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."
We Are What We Eat With Media Being the Meal
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."

