"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
"For Troy Aikman, it’s not about the money. It's about he gets to walk around with the bragging rights to say you [Dallas Cowboys] should have did this for me."
"It’s always been a content business. Finally, this industry is getting smarter about it. It doesn’t matter the platform the content is consumed on. The content is always king"
"This opportunity is something I’m not taking for granted. It’s cliche, but it’s a lifelong dream of mine since I was old enough to realize what goals are."