When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
For two years, while 790 The Ticket was pounding WQAM-560 in the ratings (except morning drive, which was very close), one question remained unanswered:
To...
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).