Tag: Joe Zarbano

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Barrett Sports Media’s Top 20 Major Market Sports Radio Program Directors of 2020

2020 Jason Barrett Jason Barrett -
"The results of BSM's Top 20 Major Market Sports Radio Program Directors of 2020, as decided on by industry voters."

BSM’s Top 20 Major Market Program Directors of 2019

2019 Jason Barrett Jason Barrett -
"For the first time in 5 years, a new PD has been crowned as the best in the format."

The BSM Top 20 Major Market Program Directors of 2018

2018 Jason Barrett Jason Barrett -
"Radio executives voted to determine the Top 20 Major Market Sports Radio Program Directors of 2018."

Observations of the BSM 2017 Top 20

Columns Jason Barrett Jason Barrett -
Six days of BSM 2017 Top 20 lists are in the books and I'm thrilled to have it in my rear view mirror. The...

The Top 20 Major Market Program Director’s of 2017 Are…

2017 Jason Barrett Jason Barrett -
Much of the focus of the BSM Top 20 in sports radio revolves around the on-air talent. For good reason, they're the people who...

How Much Does Being Right Matter?

Columns Jason Barrett Jason Barrett -
Sports is a subjective business. On the field or court, players are paid a lot of money to perform and make sound decisions. We...

When Teams Gain Influence Over Content

Columns Jason Barrett Jason Barrett -
One word that few people respond favorably to is censorship. By definition, the word implies a practice in limiting or removing key information and...

Does It Pay To Broadcast Live From Radio Row?

Columns Jason Barrett Jason Barrett -
In ten days, sports radio stations across the nation will invade Houston, Texas to broadcast live from radio row, during the NFL's annual week...

Rich Keefe To Join Dale & Holley on WEEI

Radio BSM Staff BSM Staff -
Strengthening your brand while weakening your competitor is a familiar strategy in sports talk radio. And WEEI is hoping it's one that works in...

WEEI Names New Programming Leadership Team

Radio Jason Barrett Jason Barrett -
In recent months, Market Manager Phil Zachary and the Entercom Boston team have been on a mission to identify the right leadership to help...

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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

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Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.