Strengthening your brand while weakening your competitor is a familiar strategy in sports talk radio. And WEEI is hoping it’s one that works in their favor.
The radio station announced today that Rich Keefe, an original member of 98.5 the Sports Hub since its inception in 2009, will join Dale and Holley in afternoon drive. Keefe confirmed the news via Twitter.
During the past seven years, Keefe had been used in a variety of roles at The Sports Hub. He most recently served as the co-host and update anchor on the station’s evening show.
In addition to joining Dale and Holley’s afternoon show, Keefe will co-host with Mike Mutnansky from 6p-7p, and contribute online content to WEEI.com. He’s expected to make his debut on WEEI next week.
The vacancy on the afternoon show was created when Jerry Thornton announced in early November that he was returning to Barstool Sports. Thornton had spent the past two years in afternoons on WEEI.
New WEEI Program Director Joe Zarbano added, “I’m thrilled to add Rich to our team. He’s a local guy with tons of experience and credibility. This is a great addition for WEEI.”
