Tag: on-air
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Something To Bet On
By nature I'm passionate about the radio industry and quick to defend it. Two decades of labor, five market stops, hundreds of relationships, and...
How Do You Leave An Impression On Clients?
What do you do to stand out? In the highly competitive world of media sales, why should someone choose you? This is something we ask...
Giving Thanks In The Sales Department
I believe it might be law that when one is writing a column this close to Thanksgiving, you must write about what you’re thankful for. ...
How Not to Get a Job in Sports Radio: Sales Remix
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...
How Not To Land a Job in Sports Radio
It's happening right now. In fact, it happens every day. But nobody is there to stop you from hitting the send button before damage...
Your Customer Isn’t Always Right
Much like we know any publicity is not really good publicity, your customers aren’t always right. In fact, I’d venture to say in my...
A Letter to a Young Salesman
Ever wonder what you’d say to your younger self, the person you were when you just started in sports media sales? Here’s what I’d...
Let the Client Decide How Much They Want to Spend
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...
Don’t be Afraid to Walk Away
Let’s talk about one of the hardest things to do in our line of work: walking away. Yes, believe it or not, there are reasons...
Selling Advertising Starts With Selling Yourself
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...