Tag: on-air

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

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"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

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“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

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"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

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"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

“Managing Up” Is Part of the Game

Columns Jason Barrett Jason Barrett -
If you're a basketball fan then you'll likely remember what occurred on May 7, 2014. On that day, current ESPN NBA Analyst Mark Jackson was...

Marketing The Right Message

Columns Jason Barrett Jason Barrett -
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...

The Power of Production

Columns Jason Barrett Jason Barrett -
Every day in the sports talk radio universe we find ourselves examining which stories to talk about, which angles to focus on, which guests...

Keys To Being a Good Interviewer

Columns Jason Barrett Jason Barrett -
"You may not know John Sawatsky's name or face but if you watch any of ESPN's programming, his work is on display every single night."

The Art of Teasing

Columns Jason Barrett Jason Barrett -
In the broadcasting business we're constantly searching for ways to invade the head space of our audience. With listeners having countless choices of where...

Personality Profile: Chris Dimino

Radio Jason Barrett Jason Barrett -
Welcome to the first installment of our "Personality Profile" and this week's featured guest is Atlanta Sports Radio Personality Chris Dimino. Over the past 20+...

How To Launch a New Show

Columns Jason Barrett Jason Barrett -
As someone who has spearheaded the launch of 2 FM sports stations and been responsible for creating and debuting countless talk shows, I think...

What Are You Worth?

Columns Jason Barrett Jason Barrett -
The radio business provides tremendous value for advertisers and too many times we don't get the credit we deserve for it. While that may...

Welcome To The Blog

Columns Jason Barrett Jason Barrett -
Greetings from the beautiful city of San Francisco! This is my first journey into writing an official blog and I'm excited to do it...
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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

Features 0
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

Columns 0
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

Features 0
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

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This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”