Tag: on-air

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

The Pros and Cons of Booking Guests

Booking guests is an exhausting process which can often challenge and frustrate sports radio producers. Some people love the thrill of the chase and...

Sitcoms Not Movies

Anyone who has worked with me over the past 10 years has either heard me utter the term "Sitcoms Not Movies" or they've seen something...

Personality Profile: Rob Ellis

In the city of brotherly love, sports and passion go hand in hand. Having worked a short time there back in 2006, I learned how...

Growing Sports Radio’s Bottom Line!

For the past 19 years I've made my living in the radio industry. Most of that time has been spent in the sports talk radio...

The Face of Your Audience: Why Perception Isn’t Always Reality

In 2013, Arbitron conducted a study on radio listening which showed that over 92% of American's over the age of twelve listen to the...

Scott Kaplan – Mighty 1090

When it comes to the sports media business, few people stay as busy as Scott Kaplan. Since 2001 Kaplan has been a steady presence on San...

Sports Hub Leads Boston Ratings

For the seventh straight three-month ratings period, 98.5 The Sports Hub finished as the top-rated station in Boston according to Nielsen Audio data. The Sports...

WFAN Dominates NY Radio Ratings

WFAN's morning and afternoon drive time shows both finished second among New York-area stations in the spring ratings quarter, with substantial leads over their...

Selling Drama The TNT Way!

For the past 10 years, if you've watched TNT television you likely heard the channel's slogan "We Know Drama". It's a tagline in my opinion which...

Lance Zierlein – SportsTalk 790

In the city of Houston there certainly isn't a problem when it comes to finding an entertaining sports morning show to listen to. "The...

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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”