Tag: Programming

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Should You Be Programming for YouTube Over Radio?

"No one is just going to abandon their air signal in favor of making content in ten minute chunks, but ten minute chunks may have more value than the full hours they come from."

Are Program Directors in Sports Radio’s Future?

“Jason Barrett has discussed the business evolving to the point the program director role is eliminated for years.”

Fox News Reveals Slate of Independence Day Weekend Programming

The network said in a release that over the course of the holiday weekend, segments will air in major U.S. cities including Boston, Washington, D.C., New York City, and Los Angeles.

Progress Isn’t Supposed To Be a One Time Thing

"Everything we do should be under a microscope all the time."

4 Programmers Explain Why They Wouldn’t Miss The BSM Summit in New York

"What do they want to learn? What do they hope colleagues learn from them? Who do they want to meet? Here's how they answered those questions."

Mark Chernoff Reflects On Career, Looks Forward to the BSM Summit and Sports Radio’s Future

"It’s not important to speak. It’s important to listen. You get so much out of listening. You find out so much about people."

Matt Fishman and ESPN Cleveland Are Creating Content Everywhere

“Podcasts may get all the headlines, but live radio drives all the revenue."

John Mamola Needs Some Competition

"It’s a different sports market when you come from such a die-hard city where people are raised and their dads were raised to root for certain teams. You just don’t have that down here."

How Do You Leave An Impression On Clients?

What do you do to stand out? In the highly competitive world of media sales, why should someone choose you?  This is something we ask...

Giving Thanks In The Sales Department

I believe it might be law that when one is writing a column this close to Thanksgiving, you must write about what you’re thankful for. ...

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."