"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"No one is just going to abandon their air signal in favor of making content in ten minute chunks, but ten minute chunks may have more value than the full hours they come from."
The network said in a release that over the course of the holiday weekend, segments will air in major U.S. cities including Boston, Washington, D.C., New York City, and Los Angeles.
"It’s a different sports market when you come from such a die-hard city where people are raised and their dads were raised to root for certain teams. You just don’t have that down here."