Tag: Programming

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Should You Be Programming for YouTube Over Radio?

"No one is just going to abandon their air signal in favor of making content in ten minute chunks, but ten minute chunks may have more value than the full hours they come from."

Are Program Directors in Sports Radio’s Future?

“Jason Barrett has discussed the business evolving to the point the program director role is eliminated for years.”

Fox News Reveals Slate of Independence Day Weekend Programming

The network said in a release that over the course of the holiday weekend, segments will air in major U.S. cities including Boston, Washington, D.C., New York City, and Los Angeles.

Progress Isn’t Supposed To Be a One Time Thing

"Everything we do should be under a microscope all the time."

4 Programmers Explain Why They Wouldn’t Miss The BSM Summit in New York

"What do they want to learn? What do they hope colleagues learn from them? Who do they want to meet? Here's how they answered those questions."

Mark Chernoff Reflects On Career, Looks Forward to the BSM Summit and Sports Radio’s Future

"It’s not important to speak. It’s important to listen. You get so much out of listening. You find out so much about people."

Matt Fishman and ESPN Cleveland Are Creating Content Everywhere

“Podcasts may get all the headlines, but live radio drives all the revenue."

John Mamola Needs Some Competition

"It’s a different sports market when you come from such a die-hard city where people are raised and their dads were raised to root for certain teams. You just don’t have that down here."

How Do You Leave An Impression On Clients?

What do you do to stand out? In the highly competitive world of media sales, why should someone choose you?  This is something we ask...

Giving Thanks In The Sales Department

I believe it might be law that when one is writing a column this close to Thanksgiving, you must write about what you’re thankful for. ...

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."