Tag: Programming

Browse our Latest articles!

The Industry According to Gary Jay, Land Shark Promotion Studio

0
"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Not to Get a Job in Sports Radio: Sales Remix

Columns Dave Greene Dave Greene -
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...

How Not To Land a Job in Sports Radio

Columns Jason Barrett Jason Barrett -
It's happening right now. In fact, it happens every day. But nobody is there to stop you from hitting the send button before damage...

Your Customer Isn’t Always Right

Columns Dave Greene Dave Greene -
Much like we know any publicity is not really good publicity, your customers aren’t always right.  In fact, I’d venture to say in my...

A Letter to a Young Salesman

Columns Dave Greene Dave Greene -
Ever wonder what you’d say to your younger self, the person you were when you just started in sports media sales?  Here’s what I’d...

Let the Client Decide How Much They Want to Spend

Columns Dave Greene Dave Greene -
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

Don’t be Afraid to Walk Away

Columns Dave Greene Dave Greene -
Let’s talk about one of the hardest things to do in our line of work: walking away. Yes, believe it or not, there are reasons...

Selling Advertising Starts With Selling Yourself

Columns Dave Greene Dave Greene -
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...

Beasley Media Enters the eSports Arena

Radio Jason Barrett Jason Barrett -
Beasley Media is getting into the eSports business. CEO Caroline Beasley announced today at the 2018 eSports Business Summit in Las Vegas that the...

A Pen and a Piece of Paper Can Change Everything

Columns Dave Greene Dave Greene -
I love technology. As I write this, I have a baseball game on a television, in a different city, that is being “cast” from my...

Hubbard St. Louis Ready For ‘Buds & Bourbons 2’

Radio Jason Barrett Jason Barrett -
Hubbard Radio in St. Louis is hoping to capitalize on the first year success of its Buds & Bourbon promotion by bringing it back a second...
123...76Page 2 of 76

Popular

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."