Tag: John Mamola

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Nielsen is the Umpire That Everybody Hates

The genesis for this column came from two pieces published in the past week: one for video and one for audio.

Barrett Media Introduces ‘The 4Cast’

"To stay updated on future episodes, subscribe to Barrett Media's YouTube page."

Barrett Media Launches the Top 20 of 2025, and New Digital Show This Week

"On Wednesday, we'll present our first results for this year's Top 20 series and launch the first episode of 'The 4Cast'."

The 2026 Barrett Media Audio Summit Reveals Its First 22 Speakers

"This event is designed to serve executives, managers, programmers, talent, sales/advertising professionals, and anyone who has an interest in better understanding the audio business."

Barrett Media’s 2026 Plans Include Top 20 Expansion, Digital Shows, Ad Partnerships and More

"We plan to be more active on video in 2026. It will benefit industry professionals, our audience, and our advertising partners."

Why iHeartMedia’s Messaging Has To Meet the Moment During Layoffs

"Radio station employees want strong leadership. They want people who believe in the product they pour their passion into. Pittman once held that standard and goal, but recent comments and actions tell a different tale"

Toast to 10: Barrett Media’s Plans For 2026

“Here’s what we have planned to serve our readers and partners in 2026.”

Toast to 10: Current Barrett Media Writers Share Their Tales

"I’ve gotten tons of feedback from industry people and fans alike. The reaction has been the strived for 50/50, love and hate."

Toast to 10: Barrett Media Then And Now From The Operations Staff

"Barrett Media has spent the past decade building a reputation as a destination for lifting up the business while challenging it for the better"

Pete Carroll’s Coaching Philosophy is Great But Other Styles Are Just As Effective

"Just because a leader delivers hugs over headaches doesn't make it better or more effective."

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."