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"The frenzy around influencer marketing, it's given us the opportunity to leverage the relationship our talent have with their listener bases and go out and meet with clients and help tell that story."
"I am humbled by the continued support by iHeartMedia Tampa Bay, and I look forward to an exciting future and all that's to come with WDAE, WFLA, and iHeart Tampa Bay."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."