When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
If you follow the genre of music identified by soft rock artists like Michael McDonald, Hall & Oates, Steely Dan, Ambrosia, Pablo Cruise, and Kenny Loggins, you know Yacht Rock has become more than a weekend feature for radio station critics.
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).