Tag: Karthik Rao

Browse our Latest articles!

Why Troy Aikman Doesn’t Deserve Sympathy Over His ESPN Contract Situation

"Aikman can negotiate whatever he believes he's worth. ESPN can decide whether to pay it. Buck can enjoy his new contract without being asked to rescue his partner. Nobody is being wronged here. It's business."

Behind the Scenes of Pete Mundo’s Radio Interview With President Trump

He nailed the delivery. Which, love him or not, you can’t deny: the ability to hold and capture an audience has been there for decades, and it’s part of how the President rose to power as the leader of the free world.

The Golics Shows How ESPN Can Make Radio Content Work Well on Television

"There is a certain charm to this father-son combination. It brings a warm, family feel to the program."

If Political Attack Ads Were Country Songs

"Instead of an ominous narrator warning that a state representative skipped 80% of legislative roll calls, add a weeping fiddle and a driving kick drum."

Nielsen Making Co-Viewing Official Part Of Updated Measurement Ahead Of NFL Season

"We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients."

Nielsen Acquiring DoubleVerify For Over $2 Billion

"Bringing these assets together creates a significant win for both companies’ customers and partners. We’re excited for Mark and the DoubleVerify leadership team as they continue that journey with Nielsen."

Nielsen CEO Karthik Rao’s Promise Rings Hollow for Radio Broadcasters

"If Karthik Rao's quote is something more than puffery, he and his company need to show some love to the radio side of Nielsen's business."

Nielsen Co-Viewing Test Run Results in 4% Lift of Viewership Figures

"Our Co-Viewing pilot exemplifies our unwavering commitment to providing the most accurate measurement for our clients during these dynamic times of change."

Nielsen Names Peter Naylor First-Ever Chief Client Officer

"He knows what consumers and clients want - and need - as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”

Paramount Signs Multi-Year Deal with Nielsen

“Paramount Global’s ratings wins reported today are just one of many successes we look forward to with Nielsen as we build upon this new future together.”

Nielsen Elevates Karthik Rao to CEO, Moves David Kenny to Executive Chairman

"Together with our talented employees, I look forward to positioning Nielsen for the next century and beyond."

Popular

Behind the Scenes of Pete Mundo’s Radio Interview With President Trump

He nailed the delivery. Which, love him or not, you can’t deny: the ability to hold and capture an audience has been there for decades, and it’s part of how the President rose to power as the leader of the free world.

The Golics Shows How ESPN Can Make Radio Content Work Well on Television

"There is a certain charm to this father-son combination. It brings a warm, family feel to the program."

If Political Attack Ads Were Country Songs

"Instead of an ominous narrator warning that a state representative skipped 80% of legislative roll calls, add a weeping fiddle and a driving kick drum."

What the Midterm Election Results Mean for News/Talk Radio Hosts and Programmers

I’ve been on the record for a long time saying you shouldn’t go all Trump, all the time anymore. However, the results show something deeper that deserves analysis.