Tag: Karthik Rao
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Nielsen Making Co-Viewing Official Part Of Updated Measurement Ahead Of NFL Season
"We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients."
Nielsen Acquiring DoubleVerify For Over $2 Billion
"Bringing these assets together creates a significant win for both companies’ customers and partners. We’re excited for Mark and the DoubleVerify leadership team as they continue that journey with Nielsen."
Nielsen CEO Karthik Rao’s Promise Rings Hollow for Radio Broadcasters
"If Karthik Rao's quote is something more than puffery, he and his company need to show some love to the radio side of Nielsen's business."
Nielsen Co-Viewing Test Run Results in 4% Lift of Viewership Figures
"Our Co-Viewing pilot exemplifies our unwavering commitment to providing the most accurate measurement for our clients during these dynamic times of change."
Nielsen Names Peter Naylor First-Ever Chief Client Officer
"He knows what consumers and clients want - and need - as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”
Paramount Signs Multi-Year Deal with Nielsen
“Paramount Global’s ratings wins reported today are just one of many successes we look forward to with Nielsen as we build upon this new future together.”
Nielsen Elevates Karthik Rao to CEO, Moves David Kenny to Executive Chairman
"Together with our talented employees, I look forward to positioning Nielsen for the next century and beyond."