Tag: Karthik Rao

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New Country 103.1 Locks Up Morning Team With Contract Renewals

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"Their connection with the audience is real, authentic, and incredibly rare in today's landscape."

Mark Simone to Receive the Gold Standard in Broadcasting Award at the 2026 Barrett Media Audio Summit

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The 2026 Barrett Media Audio Summit presented by Point...

How Bob and Brian Built a Morning Show Dynasty at The Hog

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"He gave us two orders. One, be funny. Two, don't piss off the clients,"

Why Pat McAfee’s Reported ESPN Extension Is About Far More Than Just Money

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"The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights. Now it sells personalities."

Nielsen CEO Karthik Rao’s Promise Rings Hollow for Radio Broadcasters

Columns Dr. Ed Cohen Dr. Ed Cohen -
"If Karthik Rao's quote is something more than puffery, he and his company need to show some love to the radio side of Nielsen's business."

Nielsen Co-Viewing Test Run Results in 4% Lift of Viewership Figures

Sports John Mamola John Mamola -
"Our Co-Viewing pilot exemplifies our unwavering commitment to providing the most accurate measurement for our clients during these dynamic times of change."

Nielsen Names Peter Naylor First-Ever Chief Client Officer

Business BNM Staff BNM Staff -
"He knows what consumers and clients want - and need - as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”

Paramount Signs Multi-Year Deal with Nielsen

Business BNM Staff BNM Staff -
“Paramount Global’s ratings wins reported today are just one of many successes we look forward to with Nielsen as we build upon this new future together.”

Nielsen Elevates Karthik Rao to CEO, Moves David Kenny to Executive Chairman

Business BNM Staff BNM Staff -
"Together with our talented employees, I look forward to positioning Nielsen for the next century and beyond."

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Mark Simone to Receive the Gold Standard in Broadcasting Award at the 2026 Barrett Media Audio Summit

Columns 0
The 2026 Barrett Media Audio Summit presented by Point...

How Bob and Brian Built a Morning Show Dynasty at The Hog

Features 0
"He gave us two orders. One, be funny. Two, don't piss off the clients,"

Why Pat McAfee’s Reported ESPN Extension Is About Far More Than Just Money

Columns 0
"The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights. Now it sells personalities."

ESPN May Be Having Its Finest Moment When It Matters Most

Columns 0
"For years, ESPN has been criticized for what it wasn't doing. Not enough promotion. Not enough storytelling. Not enough attention paid to certain properties. Fair or unfair, those critiques have followed the network through multiple eras. But right now, those conversations feel very distant."