Nielsen has announced it has appointed Peter Naylor as its first-ever Chief Client Officer, a newly created position focusing on clients, advertisers, and publishers.
Naylor comes to the company after previously working at Netflix, Hulu, and Snap, among other companies. At Netflix, he was the organization’s first-ever Vice President of Global Advertising Sales. He helmed similar sales executive roles at Hulu and the social media platform Snapchat.
“Nielsen’s partners represent the very best of advertising and media. I am thrilled to be in a position to support them and the markets we serve during this dynamic time in media,” said Naylor. “As a Nielsen customer for over 20 years, I will tap into my experience to help clients find even more success with Nielsen data, while also sharing partners’ needs to develop even better world class products at Nielsen.”
In his role with Nielsen, Peter Naylor will report directly to CEO Karthik Rao.
“The key to Nielsen’s continued success is working closely with our clients to build the best marketing intelligence platform in the world,” said Rao. “Peter is the perfect person to help that mission, building on Nielsen’s momentum of Big Data + Panel measurement, live streaming innovation and our AI transformation. He has led teams across linear TV, streaming and social media. He knows what consumers and clients want – and need – as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”
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