Tag: Nielsen
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NBC Sports NFL Kickoff Game Draws Lowest Audience Since 2022
"The average audience marks the fourth straight season topping 25 million for NBC's opener."
Why the NFL’s Nielsen Ratings Complaint Isn’t Anything New
Let's ride the time machine to the end of 1962.
YouTube Redefines “View”: What the New Metric Really Means
A lot of what passes for media measurement discussion has recently focused on YouTube's announcement of a change to the definition of a "view"...
Nielsen’s Constantly Changing Formula Makes Comparing TV Audiences Impossible
"When the measurement system changes every NFL season, eventually the numbers become less useful for answering the question everyone wants to know: Are more people watching?"
NFL Executive: New Nielsen Measurement Changes “Raise More Questions”
"The results we've seen so far are really negative for us, and for sports overall."
Nielsen Making Co-Viewing Official Part Of Updated Measurement Ahead Of NFL Season
"We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients."
If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?
This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.
MLB Field Of Dreams Game Earns Event’s Lowest Viewership On Netflix
"The Thursday night game averaged 1.66 million viewers on Netflix, according to Nielsen."
How Declining Response Rates for Election Polls and Media Ratings Are Reshaping Survey Research
I was on a Zoom call last week with one of my former bosses, and we agreed that we're glad we're not doing surveys for a living anymore. It's a very tough business, and all these factors can cause some strange results.
Nielsen Acquiring DoubleVerify For Over $2 Billion
"Bringing these assets together creates a significant win for both companies’ customers and partners. We’re excited for Mark and the DoubleVerify leadership team as they continue that journey with Nielsen."