Tag: Nielsen
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What Happens to Radio When the Nielsen Ranker Goes Dark?
"Do ratings still matter this fall? Absolutely! But not enough to save anyone."
Nielsen v. Cumulus Heads to the Supreme Court Over $1.2 Million
"Nielsen and its private equity owners have revealed their true colors. If you're part of the radio industry, they don't care about you. The company wants your money, full stop."
FOX Sports Leads NFL Average Viewership In Week Two Sunday Results
"FOX averaged 27,212,000 viewers for Dallas' 37-20 win over Washington, 8% above last season's America's Game of the Week average."
Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?
I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?
NBC Sports NFL Kickoff Game Draws Lowest Audience Since 2022
"The average audience marks the fourth straight season topping 25 million for NBC's opener."
Why the NFL’s Nielsen Ratings Complaint Isn’t Anything New
Let's ride the time machine to the end of 1962.
YouTube Redefines “View”: What the New Metric Really Means
A lot of what passes for media measurement discussion has recently focused on YouTube's announcement of a change to the definition of a "view"...
Nielsen’s Constantly Changing Formula Makes Comparing TV Audiences Impossible
"When the measurement system changes every NFL season, eventually the numbers become less useful for answering the question everyone wants to know: Are more people watching?"
NFL Executive: New Nielsen Measurement Changes “Raise More Questions”
"The results we've seen so far are really negative for us, and for sports overall."
Nielsen Making Co-Viewing Official Part Of Updated Measurement Ahead Of NFL Season
"We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients."