Tag: Nielsen

"The week’s first doubleheader got things started as ESPN’s second most-viewed Opening Wednesday ever."

"Ask AI about the people in your key listening areas and really get to know them. "

“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”

However, overall television usage fell 4.4% as the FIFA World Cup ended and students returned to school.

"The audience increased 7% compared to the network’s six-game International Series average last season."

"The Frozen Frenzy Whiparound show on ESPN2 averaged 105K viewers, a 54% year-over-year gain."

PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

"Games are averaging 18.8 million viewers, up 1% from the same point last year."

"Nielsen's global benchmarks show radio returning $2 for every dollar spent."

"Do ratings still matter this fall? Absolutely! But not enough to save anyone."