Tag: Nielsen
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Nielsen Acquiring DoubleVerify For Over $2 Billion
"Bringing these assets together creates a significant win for both companies’ customers and partners. We’re excited for Mark and the DoubleVerify leadership team as they continue that journey with Nielsen."
Why Mike Ricordati’s Common Man Approach Relies on Authenticity Over Access
"Do I want to be the guy who just bounces around feeling I need to prove something? I feel I’m continuing to prove that right here in Columbus with the audience."
Nielsen to End Puerto Rico Radio and TV Ratings in December
"We will work alongside local stakeholders throughout this process to facilitate a thoughtful and orderly handover.”
Can AM/FM Radio Survive the Smartphone-Integrated Car Era?
This study should be yet another wake-up call for our industry.
Nielsen Delists ESPN Louisville Signals Following Diaries Submitted From Employee Household
"Nielsen expressly prohibits participation in its panels and surveys by any household associated with a radio station."
25% of News Consumers Now ‘Fanatics’, Stagwell Data Shows
Additionally, 74% say they have a more positive impression of companies that advertise within news environments.
Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."
Could Cumulus’ Win Over Nielsen Spark the Beginning of the End?
It won't happen overnight, but the tectonic plates are shifting, and once there's momentum, who knows where it will end.
Why Nielsen Data Shows News Podcasters Can’t Ignore Audio
It's tempting to get swept up in the excitement around video podcasting right now. That's where all of the money is going. But that doesn't mean the audience is following.
Cumulus Media Becomes First Commercial Licensee For Xperi’s AutoStage Radio Audience Measurement
"We're proud to be the first broadcaster to deploy AutoStage Broadcaster Portal Premium as part of our broader effort to bring new sources of audience insight to radio."