Tag: Nielsen
Browse our Latest articles!
BSM Programming Summit Day 2
We’re live in Chicago for day 2 of the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated...
Championship Sunday Presents Ratings Test For The NFL
Usually the AFC and NFC Championship games are saved for the elite quarterbacks. The NFL is used to seeing Tom Brady, Aaron Rodgers, Russell...
Playing The Game Without Coaches
Imagine this scenario. It's the fourth quarter, less than a minute left, your football team is down 1 point, and your offense is on...
SB50 Draws 49.0 Rating, Slightly Down From Last Year
Super Bowl 50, which featured the Denver Broncos versus the Carolina Panthers, resulted in a 49.0 overnight household rating/share in Nielsen’s largest 56 markets....
Are You Willing To Break The Rules?
Last week I was introduced to a new television program. The show is called "Startup U" and it features a number of students and...
The Face of Your Audience: Why Perception Isn’t Always Reality
In 2013, Arbitron conducted a study on radio listening which showed that over 92% of American's over the age of twelve listen to the...