Tag: Nielsen
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If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?
This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.
MLB Field Of Dreams Game Earns Event’s Lowest Viewership On Netflix
"The Thursday night game averaged 1.66 million viewers on Netflix, according to Nielsen."
How Declining Response Rates for Election Polls and Media Ratings Are Reshaping Survey Research
I was on a Zoom call last week with one of my former bosses, and we agreed that we're glad we're not doing surveys for a living anymore. It's a very tough business, and all these factors can cause some strange results.
Nielsen Acquiring DoubleVerify For Over $2 Billion
"Bringing these assets together creates a significant win for both companies’ customers and partners. We’re excited for Mark and the DoubleVerify leadership team as they continue that journey with Nielsen."
Why Mike Ricordati’s Common Man Approach Relies on Authenticity Over Access
"Do I want to be the guy who just bounces around feeling I need to prove something? I feel I’m continuing to prove that right here in Columbus with the audience."
Nielsen to End Puerto Rico Radio and TV Ratings in December
"We will work alongside local stakeholders throughout this process to facilitate a thoughtful and orderly handover.”
Can AM/FM Radio Survive the Smartphone-Integrated Car Era?
This study should be yet another wake-up call for our industry.
Nielsen Delists ESPN Louisville Signals Following Diaries Submitted From Employee Household
"Nielsen expressly prohibits participation in its panels and surveys by any household associated with a radio station."
25% of News Consumers Now ‘Fanatics’, Stagwell Data Shows
Additionally, 74% say they have a more positive impression of companies that advertise within news environments.
Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."