Tag: Nielsen

Additionally, 74% say they have a more positive impression of companies that advertise within news environments.

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

It won't happen overnight, but the tectonic plates are shifting, and once there's momentum, who knows where it will end.

It's tempting to get swept up in the excitement around video podcasting right now. That's where all of the money is going. But that doesn't mean the audience is following.

"We're proud to be the first broadcaster to deploy AutoStage Broadcaster Portal Premium as part of our broader effort to bring new sources of audience insight to radio."

There are some very good academics in our universities who could offer new thoughts and ideas. But in my view, the business folks and the teachers don't spend enough time together.

"Netflix's U.S. television viewership share fell to 7.8% in April, the lowest since May 2025, per Nielsen."

"AM/FM radio reaches 87% of U.S. adults each week, according to Nielsen Audience Insights. That's the broadest weekly reach of any measured platform. Radio's edge is even sharper among younger listeners, reaching 81% of Adults 18-34, more than any other platform tracked."

"We want to be as accurate as possible, and this is the next iteration of Big Data."

Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.