Tag: Nielsen

We're at a point where only the very biggest shows can afford to waste a break. Even the big shows that waste too many breaks will lose audience.

If a buyer could be found that doesn't own local stations, the problem goes away.

The genesis for this column came from two pieces published in the past week: one for video and one for audio.

"Radio has that same opportunity right in front of it. It may not come from immediate competition, but from the willingness to say no more. There has never been a stronger argument for change than using the Big Data + Panel model as a catalyst for a better future—especially when it comes from the industry’s lone measurement provider."

"I don’t believe in “local for the sake of being local.” Just because it’s local doesn’t mean it’s interesting."

Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.

U.S. District Judge Jeannette Vargas issued the order Wednesday, ruling that the case must be paused under federal bankruptcy law.

"Research has to be sequential. It's important to know your station's position before you dive into your content."

Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.

"Radio doesn’t need artificial growth. It needs its real audience counted."