Tag: Nielsen
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Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.
Is Nielsen’s Diary Service Headed for a Major Overhaul?
What Nielsen is proposing is both radical and evolutionary at the same time.
What a Real Nielsen Radio Diary Participant Thinks About the Process
He balked at the idea of carrying the diary around along with a pen to write down entries.
Nielsen Executive Admits More Change Needed To Address Future of Diary Use in Markets
"We have some additional hills to climb. We do need to think about something that’s more substantive change to be able to address these issues."
Black Box Group’s New Curriculum Targets PDs Before Q4 Ratings Wars
"Brand teams are smaller, multi-tasking, and are often lacking tools, budget, and critical experience,"
Morning Radio Story Arcs — The Strategy Most Shows Are Missing
"You must involve your listeners so they feel invested and will come back each day to hear what develops."
How PPM Made Rock Afraid of Its Own Shadow
"PPM was the tipping point — the moment the industry shifted from programming to P1s to programming almost exclusively for cume."
New York Yankees Consumption of YES Network Broadcasts up 14% Year-Over-Year
"Average total viewership is up 7% year over year, while 47% of YES’ Yankees games this year have averaged more than 300,000 total viewers."
Inside the Cumulus-Nielsen Oral Arguments at the U.S. Appeals Court
To paraphrase another slogan, "They argue, you decide."
Why Triton Digital And Nielsen Are Joining Forces to Close the Podcast Measurement Gap
"We're going to spend a lot of time making sure the marketplace is ready for that data when it debuts and that publishers are aware of it as well and ready to be shown within that tool. That's what we're focused on right now."