Tag: Nielsen

"For a growing share of fans, the World Cup isn't just watched, it's listened to. In a tournament defined by global narratives and cultural pride, the brands that win may be the ones that show up where fans are listening."

"We’re unlocking the value and capabilities podcasts deliver in a modern media plan.” 

"Her ability to synthesize deep historical insights with current market dynamics will be a game-changer for how we deliver value to our clients in a constantly evolving landscape."

"All along, Cumulus said emergency relief was needed to avert imminent crisis. That premise is gone."

We're at a point where only the very biggest shows can afford to waste a break. Even the big shows that waste too many breaks will lose audience.

If a buyer could be found that doesn't own local stations, the problem goes away.

The genesis for this column came from two pieces published in the past week: one for video and one for audio.

"Radio has that same opportunity right in front of it. It may not come from immediate competition, but from the willingness to say no more. There has never been a stronger argument for change than using the Big Data + Panel model as a catalyst for a better future—especially when it comes from the industry’s lone measurement provider."

"I don’t believe in “local for the sake of being local.” Just because it’s local doesn’t mean it’s interesting."

Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.