Tag: Nielsen
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The Industry According To….Woody, Premiere Networks
"I don’t believe in “local for the sake of being local.” Just because it’s local doesn’t mean it’s interesting."
The Two Nielsen Numbers That Should Be Running Radio (But Aren’t)
Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.
Cumulus Lawsuit Against Nielsen Due to Bankruptcy Filing
U.S. District Judge Jeannette Vargas issued the order Wednesday, ruling that the case must be paused under federal bankruptcy law.
The Industry According To….Katie Miller, Harker Bos Group
"Research has to be sequential. It's important to know your station's position before you dive into your content."
How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era
Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.
Audacy’s Demographic Reset Is Exactly What Radio Has Needed For Years
"Radio doesn’t need artificial growth. It needs its real audience counted."
Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System
If you are thinking, “Huh?” here are the reasonable explanations.
How Gregg Giannotti Helped Elevate ‘Boomer & Gio’ to the Top Morning Show in Sports Radio at WFAN
"I want the show to be enough for me, so I’m really focused on the foundational things in my life which includes the job. If I started slipping or not caring as much, the amount of people that affects outside of me. That’s the motivation when the alarm goes off."
If AI Is Part of the Audience, How Should It Be Counted?
Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.
What the Cumulus-Nielsen Battle Says About Power in Radio Ratings
As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.