Tag: Nielsen
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Jay Guyther Shares How Worldwide Audio Measurement Is Evolving Faster Than Ever
"Perhaps some of these ideas will make their way to the United States soon."
Cam Newton: SEC Football Is Still the Top Conference Because of Viewership
"At the end of the day, everybody knows that if you want to go and get put on [television] you still go to the SEC."
Cumulus Media Scores Landmark Victory Over Nielsen
“The ruling signals a potential shift in the power dynamics of audience measurement.”
Nielsen Claims Cumulus Media Using Antitrust Law for a 50% Rate Reduction
"In a heavily redacted filing in federal court in New York, Nielsen framed its defense bluntly, saying Cumulus wants to pay 50% less for the same services."
Nielsen Expands Measurement Partnership With Roku
"This partnership combines Nielsen’s expertise in streaming measurement with Roku’s category leadership to give marketers the granular insights they need to grow their brands and drive results."
The Industry According To….Rich Tunkel, Nielsen
"Radio is perceived to be the least effective media, when the data shows just the opposite."
Could AI Redefine How Radio Ratings Are Measured?
AI could take some of the “crazy” out of the system.
RadioAnalyzer Adds Scott Musgrave to North America Based Team
"I honestly can’t wait to showcase them to the broadcasters here.”
The Biggest Media Shifts of 2025
"This newer menu style of media is reshaping our landscape."
How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?