Tag: Nielsen
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How News/Talk Radio Imaging Can Fix the Format’s Cume Crisis
The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.
Nielsen CEO Karthik Rao’s Promise Rings Hollow for Radio Broadcasters
"If Karthik Rao's quote is something more than puffery, he and his company need to show some love to the radio side of Nielsen's business."
Nielsen Co-Viewing Test Run Results in 4% Lift of Viewership Figures
"Our Co-Viewing pilot exemplifies our unwavering commitment to providing the most accurate measurement for our clients during these dynamic times of change."
Nielsen Reveals FIFA World Cup Content Drives Higher Radio, Podcast Consumption
"For a growing share of fans, the World Cup isn't just watched, it's listened to. In a tournament defined by global narratives and cultural pride, the brands that win may be the ones that show up where fans are listening."
Triton Digital, Nielsen Strike Deal for Collaborative Podcast Measurement
"We’re unlocking the value and capabilities podcasts deliver in a modern media plan.”
Nielsen Names Julie Detraglia Head of Content and Strategic Insights
"Her ability to synthesize deep historical insights with current market dynamics will be a game-changer for how we deliver value to our clients in a constantly evolving landscape."
Nielsen Responds to Cumulus Attempt to Uphold Lawsuit: Bankruptcy Doesn’t Change Status
"All along, Cumulus said emergency relief was needed to avert imminent crisis. That premise is gone."
What Nielsen PPM Data Tells Us About Content, Contests, and the Mistakes Most Shows Still Make
We're at a point where only the very biggest shows can afford to waste a break. Even the big shows that waste too many breaks will lose audience.
Is It Time for Cumulus Media to Sell Westwood One and Walk Away?
If a buyer could be found that doesn't own local stations, the problem goes away.
Nielsen is the Umpire That Everybody Hates
The genesis for this column came from two pieces published in the past week: one for video and one for audio.