Tag: Nielsen

"Research has to be sequential. It's important to know your station's position before you dive into your content."

Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.

"Radio doesn’t need artificial growth. It needs its real audience counted."

If you are thinking, “Huh?” here are the reasonable explanations.

"I want the show to be enough for me, so I’m really focused on the foundational things in my life which includes the job. If I started slipping or not caring as much, the amount of people that affects outside of me. That’s the motivation when the alarm goes off."

Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.

As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.

If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.

"People are quick to forget, but there was undoubtedly some fatigue surrounding Chiefs-Eagles in New Orleans."

That injunction being lifted now allows Nielsen to re-enact its policy of joining national ratings with the purchase of local market data, at least temporarily.