Tag: Nielsen
Browse our Latest articles!
Why Christmas Music Is Radio’s Biggest Marketing Gift of the Year
"If there ever was a time to add units, this is it."
MSNBC Tops Fox News, CNN in Election Night Ratings
It was a different story in the Adults 25-54 demographic, however.
The Industry According To….Mike McVay
Welcome to the first installment of 'The Industry According To'. This series will run each Tuesday, and feature radio and record industry executives, managers,...
How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
Why The Radio Hall of Fame Can No Longer Ignore Podcasters
"The Radio Hall of Fame can’t keep guarding the gate to a house that’s already been remodeled. Podcasting isn’t a threat to radio’s legacy—it’s the next generation of it"
Enter the Sports Media Haunted House if You Dare
"Keep your flashlight charged, your passwords memorized, and your wallet close. Because in sports media 2025—the scariest things aren’t lurking in the shadows… they’re hidden behind paywalls and lagging internet speeds"
Don LaGreca Is Living a Dream With the New Jersey Devils With His ESPN New York Future Unknown
"My contract is up at the end of the year. I have seven-year-old twins, so right now every decision I make is based on what’s best for my family"
A Deeper Dive Into the Cumulus vs Nielsen Lawsuit
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.
Radio Isn’t Dead — It’s Just Bad at Bragging About It
Young people are looking for compelling talk content, and while they’re likely to find it on a podcast, the fact that they want it suggests radio has a chance to compete.
AM/FM Radio Accounts for 62% of Daily Time Spent Listening in 3rd Quarter, New Nielsen Data Shows
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.