Tag: Nielsen
Browse our Latest articles!
Why Radio Programmers and Their Teams Need to Be Listener Obsessed at Live Events
"The entire staff of your station needs to be listener obsessed at every event you participate in."
NFL Viewership Drives Audience Behavior In Latest Nielsen ‘The Gauge’ Findings
"Broadcast networks averaged a 27.3% share of total television on Sundays, up from 22.0% Monday through Saturday, marking the most significant day-part shift across any category"
Why Netflix and Amazon’s New Audience Metrics Don’t Pass the Smell Test
"I agree that the MAV metric is clear and understandable. It’s also a load of cow dung."
What Every Radio Programmer Should Know About Nielsen’s PPM Heavy Listeners
"When you see a number like 8,000 you know you’ve hit the jackpot."
Nielsen Names Peter Naylor First-Ever Chief Client Officer
"He knows what consumers and clients want - and need - as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”
Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.
Why Christmas Music Is Radio’s Biggest Marketing Gift of the Year
"If there ever was a time to add units, this is it."
MSNBC Tops Fox News, CNN in Election Night Ratings
It was a different story in the Adults 25-54 demographic, however.
The Industry According To….Mike McVay
Welcome to the first installment of 'The Industry According To'. This series will run each Tuesday, and feature radio and record industry executives, managers,...
How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.