Tag: Nielsen
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The Real Stakes of the Cumulus–Nielsen Antitrust Battle
In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.
Netflix Leads Streaming TV Viewership to Record High in December, Nielsen Data Shows
Christmas Day saw a huge increase in viewership for Netflix, as the streaming platform showed an NFL doubleheader and the highly anticipated series finale of Stranger Things.
‘Monday Night Football’ Earns Second-Highest Viewed Regular Season on ESPN
"The season, which featured 23 regular-season games including two Week 18 contests, averaged 16.5 million viewers per game—up 10% from 2024."
Jay Guyther Shares How Worldwide Audio Measurement Is Evolving Faster Than Ever
"Perhaps some of these ideas will make their way to the United States soon."
Cam Newton: SEC Football Is Still the Top Conference Because of Viewership
"At the end of the day, everybody knows that if you want to go and get put on [television] you still go to the SEC."
Cumulus Media Scores Landmark Victory Over Nielsen
“The ruling signals a potential shift in the power dynamics of audience measurement.”
Nielsen Claims Cumulus Media Using Antitrust Law for a 50% Rate Reduction
"In a heavily redacted filing in federal court in New York, Nielsen framed its defense bluntly, saying Cumulus wants to pay 50% less for the same services."
Nielsen Expands Measurement Partnership With Roku
"This partnership combines Nielsen’s expertise in streaming measurement with Roku’s category leadership to give marketers the granular insights they need to grow their brands and drive results."
The Industry According To….Rich Tunkel, Nielsen
"Radio is perceived to be the least effective media, when the data shows just the opposite."
Could AI Redefine How Radio Ratings Are Measured?
AI could take some of the “crazy” out of the system.