Tag: Nielsen
Browse our Latest articles!
Nielsen Claims Cumulus Media Using Antitrust Law for a 50% Rate Reduction
"In a heavily redacted filing in federal court in New York, Nielsen framed its defense bluntly, saying Cumulus wants to pay 50% less for the same services."
Nielsen Expands Measurement Partnership With Roku
"This partnership combines Nielsen’s expertise in streaming measurement with Roku’s category leadership to give marketers the granular insights they need to grow their brands and drive results."
The Industry According To….Rich Tunkel, Nielsen
"Radio is perceived to be the least effective media, when the data shows just the opposite."
Could AI Redefine How Radio Ratings Are Measured?
AI could take some of the “crazy” out of the system.
RadioAnalyzer Adds Scott Musgrave to North America Based Team
"I honestly can’t wait to showcase them to the broadcasters here.”
The Biggest Media Shifts of 2025
"This newer menu style of media is reshaping our landscape."
How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?
Nielsen: Live Sports Dominated Viewership During Thanksgiving Week
"The NFL, college football, college basketball and even the National Dog Show delivered record-setting audiences"
Radio’s Holiday Period Is the Best Time To Prepare for a Strong Start to the New Year
"An intentional and compelling brand is a great way to emerge from post-Christmas programming and a gift to yourself for the holiday. Listeners will hear—and see—a difference"
Did Nielsen Overlook Radio in Selection of New Chief Client Officer?
My view is that a Chief Client Officer should work with all clients.