Tag: Nielsen
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What Every Radio Programmer Should Know About Nielsen’s PPM Heavy Listeners
"When you see a number like 8,000 you know you’ve hit the jackpot."
Nielsen Names Peter Naylor First-Ever Chief Client Officer
"He knows what consumers and clients want - and need - as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”
Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.
Why Christmas Music Is Radio’s Biggest Marketing Gift of the Year
"If there ever was a time to add units, this is it."
MSNBC Tops Fox News, CNN in Election Night Ratings
It was a different story in the Adults 25-54 demographic, however.
The Industry According To….Mike McVay
Welcome to the first installment of 'The Industry According To'. This series will run each Tuesday, and feature radio and record industry executives, managers,...
How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
Why The Radio Hall of Fame Can No Longer Ignore Podcasters
"The Radio Hall of Fame can’t keep guarding the gate to a house that’s already been remodeled. Podcasting isn’t a threat to radio’s legacy—it’s the next generation of it"
Enter the Sports Media Haunted House if You Dare
"Keep your flashlight charged, your passwords memorized, and your wallet close. Because in sports media 2025—the scariest things aren’t lurking in the shadows… they’re hidden behind paywalls and lagging internet speeds"
Don LaGreca Is Living a Dream With the New Jersey Devils With His ESPN New York Future Unknown
"My contract is up at the end of the year. I have seven-year-old twins, so right now every decision I make is based on what’s best for my family"