Tag: Nielsen
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How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
Why The Radio Hall of Fame Can No Longer Ignore Podcasters
"The Radio Hall of Fame can’t keep guarding the gate to a house that’s already been remodeled. Podcasting isn’t a threat to radio’s legacy—it’s the next generation of it"
Enter the Sports Media Haunted House if You Dare
"Keep your flashlight charged, your passwords memorized, and your wallet close. Because in sports media 2025—the scariest things aren’t lurking in the shadows… they’re hidden behind paywalls and lagging internet speeds"
Don LaGreca Is Living a Dream With the New Jersey Devils With His ESPN New York Future Unknown
"My contract is up at the end of the year. I have seven-year-old twins, so right now every decision I make is based on what’s best for my family"
A Deeper Dive Into the Cumulus vs Nielsen Lawsuit
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.
Radio Isn’t Dead — It’s Just Bad at Bragging About It
Young people are looking for compelling talk content, and while they’re likely to find it on a podcast, the fact that they want it suggests radio has a chance to compete.
AM/FM Radio Accounts for 62% of Daily Time Spent Listening in 3rd Quarter, New Nielsen Data Shows
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
Cumulus Files Order to Quicken Evidence Discovery in Lawsuit Against Nielsen
"Cumulus needs an injunction before the end of this year to be able to continue operating without irreparable harm to its business."
Cumulus Media vs. Nielsen: When the Scorekeeper Sells the Scoreboard
"What becomes of this lawsuit — who wins, who loses, who settles — is still to be determined. But one measurement isn’t changing anytime soon"
Football Pushes Broadcast Television Viewership Surge in September
"The football-fueled surge pushed broadcast to a 22.3% share of total television viewing, allowing it to edge past cable on an unrounded basis for the first time"