Tag: Nielsen
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A Deeper Dive Into the Cumulus vs Nielsen Lawsuit
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.
Radio Isn’t Dead — It’s Just Bad at Bragging About It
Young people are looking for compelling talk content, and while they’re likely to find it on a podcast, the fact that they want it suggests radio has a chance to compete.
AM/FM Radio Accounts for 62% of Daily Time Spent Listening in 3rd Quarter, New Nielsen Data Shows
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
Cumulus Files Order to Quicken Evidence Discovery in Lawsuit Against Nielsen
"Cumulus needs an injunction before the end of this year to be able to continue operating without irreparable harm to its business."
Cumulus Media vs. Nielsen: When the Scorekeeper Sells the Scoreboard
"What becomes of this lawsuit — who wins, who loses, who settles — is still to be determined. But one measurement isn’t changing anytime soon"
Football Pushes Broadcast Television Viewership Surge in September
"The football-fueled surge pushed broadcast to a 22.3% share of total television viewing, allowing it to edge past cable on an unrounded basis for the first time"
Why Cumulus is Drawing a Line in the Sand in Its Lawsuit Against Nielsen
This is a game of “chicken.”
Radio Can Find a Better Investment for Change Than Re-Investment in Nielsen
"This constant quid pro quo between Nielsen and radio is disappointing, and both sides share the blame"
Cumulus Media Files Lawsuit Against Nielsen Alleging Radio Ratings Monopoly
"Cumulus claims Nielsen forces media companies to buy expensive local audience data they may not need in order to gain access to the national ratings that networks like its subsidiary Westwood One rely on"
Why a World Series Without the Los Angeles Dodgers Won’t Tank Viewership
"Major League Baseball is the beneficiary of right place, right time"