Tag: Nielsen
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Cumulus Media vs. Nielsen: When the Scorekeeper Sells the Scoreboard
"What becomes of this lawsuit — who wins, who loses, who settles — is still to be determined. But one measurement isn’t changing anytime soon"
Football Pushes Broadcast Television Viewership Surge in September
"The football-fueled surge pushed broadcast to a 22.3% share of total television viewing, allowing it to edge past cable on an unrounded basis for the first time"
Why Cumulus is Drawing a Line in the Sand in Its Lawsuit Against Nielsen
This is a game of “chicken.”
Radio Can Find a Better Investment for Change Than Re-Investment in Nielsen
"This constant quid pro quo between Nielsen and radio is disappointing, and both sides share the blame"
Cumulus Media Files Lawsuit Against Nielsen Alleging Radio Ratings Monopoly
"Cumulus claims Nielsen forces media companies to buy expensive local audience data they may not need in order to gain access to the national ratings that networks like its subsidiary Westwood One rely on"
Why a World Series Without the Los Angeles Dodgers Won’t Tank Viewership
"Major League Baseball is the beneficiary of right place, right time"
Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.
Radio and the Battle for Attention in the Age of Brainrot
We 2025 humans don’t focus well, and while it’s easy to blame social media or other options on our smartphones — and that may be true — it is the reality.
Should Nielsen Ratings Turn Attention to More Futuristic Measurement Data?
I’m sure others can come up with interesting ideas, but the real question is: “What do we want the radio/audio audience measurement system to look like in 2030? In 2035?”
FOX Sports Shatters Viewership Records With Super Bowl LIX Rematch
"The national broadcast of America’s Game of the Week drew 33.8 million viewers"