Tag: Nielsen

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Is Nielsen’s Diary Service Headed for a Major Overhaul?

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What Nielsen is proposing is both radical and evolutionary at the same time.

America 250 Is a Moment That Sports Radio Was Built For

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"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."

What Pizza Hut and Heinz Can Teach Classic Rock Radio Programmers

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"Your station can do something Yum Brands and Heinz can't"

Is Your Radio Station Preparing to Change Formats? Watch for These Signs

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"Sometimes the clock simply runs out."

How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...

When Dan Patrick Calls Out Nielsen, Does Anyone Listen?

Columns John Mamola John Mamola -
"If Dan Patrick can become one of the greatest storytellers in the format, it’s time for the format to begin telling its own story better"

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

100.3 The Sound’s Lasting Legacy With ‘The Backstagers’

Columns Mike Stern Mike Stern -
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.

Streaming TV Beats Broadcast and Cable TV Combined During May, Nielsen Data Shows

Business BNM Staff BNM Staff -
Streaming usage has grown by 71% since 2021, when The Gauge from Nielsen was first unveiled.

How to Select Special Programming For AC Radio Stations

Columns Kevin Robinson Kevin Robinson -
If you air special programming or are considering a new show, think strategically about placement and tactically about promotion.

Is The PPM 3-Minute Rule Helping Or Hurting Hot AC Radio?

Columns Jim Ryan Jim Ryan -
This shift reflects a broader recognition that modern radio listening habits are more fragmented, especially among younger, digital-savvy audiences.

YouTube Maintains Largest Share of TV Viewing for Third Straight Month

Television BNM Staff BNM Staff -
"YouTube held its position as the top media company in Nielsen’s April 2025 Media Distributor Gauge report, capturing 12.4% of audiences’ time spent watching television."

What Is the Media Rating Council, and Why Does it Exist?

Columns Dr. Ed Cohen Dr. Ed Cohen -
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."

Streaming TV Reaches Record High as YouTube Dominates in April’s The Gauge from Nielsen

Business BNM Staff BNM Staff -
It marks the third consecutive month that both streaming and YouTube have set a new high watermark.
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Popular

America 250 Is a Moment That Sports Radio Was Built For

Columns 0
"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."

What Pizza Hut and Heinz Can Teach Classic Rock Radio Programmers

Columns 0
"Your station can do something Yum Brands and Heinz can't"

Is Your Radio Station Preparing to Change Formats? Watch for These Signs

Columns 0
"Sometimes the clock simply runs out."

How Radio Can Own the Taylor Swift Wedding Weekend

Columns 0
"Just in case we're only weeks away from America's royal wedding, let's get prepared!"