Tag: Nielsen
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Why Future Radio Leaders Must Invest in Themselves if Others Won’t
"Creating excuses is easy. Finding solutions is harder. But they do exist. Whether you choose to invest the time necessary to grow professionally is a different matter."
Nielsen Radio Ratings Grow By Nearly 20% in Spring 2025 After Updated Qualifying Time
Nielsen revealed that 23% of listening occasions fell within that three-to-four-minute window and would have previously gone unmeasured.
Netflix Climbs Into Top 3 Spot of June’s Nielsen Media Distributor Gauge
While Netflix rose into the top three after finishing May in fifth, YouTube expanded its lead over The Walt Disney Company.
How ‘Shan & RJ’ Found Personality Driven Dominance in Dallas
"We all have the same content, so what was differentiating? Personalities. Content matters, yes. But personalities matter more."
How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
When Dan Patrick Calls Out Nielsen, Does Anyone Listen?
"If Dan Patrick can become one of the greatest storytellers in the format, it’s time for the format to begin telling its own story better"
As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local
The medium needs to get in the face of advertisers. But the venues may be wrong.
100.3 The Sound’s Lasting Legacy With ‘The Backstagers’
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.
Streaming TV Beats Broadcast and Cable TV Combined During May, Nielsen Data Shows
Streaming usage has grown by 71% since 2021, when The Gauge from Nielsen was first unveiled.
How to Select Special Programming For AC Radio Stations
If you air special programming or are considering a new show, think strategically about placement and tactically about promotion.