Tag: Nielsen
Browse our Latest articles!
Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.
Radio and the Battle for Attention in the Age of Brainrot
We 2025 humans don’t focus well, and while it’s easy to blame social media or other options on our smartphones — and that may be true — it is the reality.
Should Nielsen Ratings Turn Attention to More Futuristic Measurement Data?
I’m sure others can come up with interesting ideas, but the real question is: “What do we want the radio/audio audience measurement system to look like in 2030? In 2035?”
FOX Sports Shatters Viewership Records With Super Bowl LIX Rematch
"The national broadcast of America’s Game of the Week drew 33.8 million viewers"
Broadcast TV Sees Rebound in August Thanks to College Football, Nielsen Data Shows
The FOX broadcast featuring Ohio State playing Texas drew more than 16 million viewers, while three other broadcasts on ABC eclipsed more than 10 million viewers.
Why Both Radio and Nielsen Need to Prioritize Cume Instead of AQH
Is this a perfect solution? Of course not.
How Borna Velic Keeps Milwaukee Rock Radio Thriving at 102.9 THE HOG and 96.5 WKLH
"If you’re streaming us from outside Milwaukee, half of what we say probably won’t make sense — and that’s the point.”
CBS Sports, FOX Sports Post Massive NFL Week One Viewership Figures
"CBS has not drawn an opening-week national window this strong in more than 25 years, and FOX’s single header still topped anything seen in the past eight"
Radio Ratings Metrics At Nielsen Are Outdated — Here’s What Needs to Change
Any update to the system must take advantage of all data available today and some data that may not exist yet.
NFL YouTube Debut Draws Average Viewership Of 17.3 Million
"The audience size helped set a record for the most concurrent viewers of a live stream on YouTube"