Tag: Nielsen
Browse our Latest articles!
NFL YouTube Debut Draws Average Viewership Of 17.3 Million
"The audience size helped set a record for the most concurrent viewers of a live stream on YouTube"
Classic Rock Radio’s Mid-Year Report Card
"Let’s look at some notes from the first half (or seven months) of the year and see what, if any, conclusions we can draw."
What Music Radio Can Learn from the NFL’s Winning Playbook
With the new season, here are ten reminders of what makes the league so successful — and RockTernative can steal every one of them.
Why It’s Time for Nielsen and the Radio Industry to Reimagine Ratings
When your career prospects are contingent on whether someone wears a watch on a given day or a near-illiterate draws a line in a paper diary, that’s an unusual way to make a living.
NFL Questions Nielsen Ratings Accuracy as Season Kicks off Thursday
"There are millions of viewers that we believe they are systematically undercounting"
Nielsen Channels Lynyrd Skynyrd With ‘Gimme 3 Years, Gimme 3 Years, Mister’
Until Nielsen discovers that “it ain’t no fun staring straight down a forty-four” (figuratively, not literally), I expect we’ll be seeing Nielsen back at The Jug again, looking for more ways to cut costs.
Can Nielsen Fix Its Data Processing Problems?
This is troubling, and in my view, Nielsen owes the industry an explanation.
Nielsen, Edison Research Pair for New Podcast Advertising Planning Tool
“Our strategic partnership will help advertisers better understand the power of podcasting and its role in the broader media landscape.”
What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners
My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.