Tag: Nielsen
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Is The PPM 3-Minute Rule Helping Or Hurting Hot AC Radio?
This shift reflects a broader recognition that modern radio listening habits are more fragmented, especially among younger, digital-savvy audiences.
YouTube Maintains Largest Share of TV Viewing for Third Straight Month
"YouTube held its position as the top media company in Nielsen’s April 2025 Media Distributor Gauge report, capturing 12.4% of audiences’ time spent watching television."
What Is the Media Rating Council, and Why Does it Exist?
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."
Streaming TV Reaches Record High as YouTube Dominates in April’s The Gauge from Nielsen
It marks the third consecutive month that both streaming and YouTube have set a new high watermark.
Solutions to Help Nielsen Improve Radio Ratings in 2025
The plan is to take Nielsen out of the buy/sell process beyond supplying data.
Why Nielsen Rules for Digital Advertising Impressions Need a Refresher
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.
Nielsen Reports 15% Uptick in Radio Ratings After Move to 3-Minute Qualifying Time
Contemporary Christian (43%) and all-news (41%) each saw gigantic upticks in their average quarter-hour listening compared to the previous quarter.
ESPN Attains Top Finish in Sports Digital, Social in March
"The ESPN App garnered 28.4 million unique fans throughout the month of March, a metric more than four times its closest competitor along with the next seven non-ESPN apps combined."
How Rock Radio Avoids Being Told ‘I’ve Never Heard Of You’
This is it; our time is now; boxes are checked. Order a round of doubles, $how us the money. Great, but I’ve never heard of you.
NBA Playoff Viewership Reaches Record Levels On ESPN Platforms
"Through the first 11 games broadcast, ESPN platforms are averaging 4,448,000 viewers per game, which represents a 13% increase from last year."