Tag: Nielsen
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How Borna Velic Keeps Milwaukee Rock Radio Thriving at 102.9 THE HOG and 96.5 WKLH
"If you’re streaming us from outside Milwaukee, half of what we say probably won’t make sense — and that’s the point.”
CBS Sports, FOX Sports Post Massive NFL Week One Viewership Figures
"CBS has not drawn an opening-week national window this strong in more than 25 years, and FOX’s single header still topped anything seen in the past eight"
Radio Ratings Metrics At Nielsen Are Outdated — Here’s What Needs to Change
Any update to the system must take advantage of all data available today and some data that may not exist yet.
NFL YouTube Debut Draws Average Viewership Of 17.3 Million
"The audience size helped set a record for the most concurrent viewers of a live stream on YouTube"
Classic Rock Radio’s Mid-Year Report Card
"Let’s look at some notes from the first half (or seven months) of the year and see what, if any, conclusions we can draw."
What Music Radio Can Learn from the NFL’s Winning Playbook
With the new season, here are ten reminders of what makes the league so successful — and RockTernative can steal every one of them.
Why It’s Time for Nielsen and the Radio Industry to Reimagine Ratings
When your career prospects are contingent on whether someone wears a watch on a given day or a near-illiterate draws a line in a paper diary, that’s an unusual way to make a living.
NFL Questions Nielsen Ratings Accuracy as Season Kicks off Thursday
"There are millions of viewers that we believe they are systematically undercounting"
Nielsen Channels Lynyrd Skynyrd With ‘Gimme 3 Years, Gimme 3 Years, Mister’
Until Nielsen discovers that “it ain’t no fun staring straight down a forty-four” (figuratively, not literally), I expect we’ll be seeing Nielsen back at The Jug again, looking for more ways to cut costs.