Tag: Nielsen
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As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local
The medium needs to get in the face of advertisers. But the venues may be wrong.
100.3 The Sound’s Lasting Legacy With ‘The Backstagers’
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.
Streaming TV Beats Broadcast and Cable TV Combined During May, Nielsen Data Shows
Streaming usage has grown by 71% since 2021, when The Gauge from Nielsen was first unveiled.
How to Select Special Programming For AC Radio Stations
If you air special programming or are considering a new show, think strategically about placement and tactically about promotion.
Is The PPM 3-Minute Rule Helping Or Hurting Hot AC Radio?
This shift reflects a broader recognition that modern radio listening habits are more fragmented, especially among younger, digital-savvy audiences.
YouTube Maintains Largest Share of TV Viewing for Third Straight Month
"YouTube held its position as the top media company in Nielsen’s April 2025 Media Distributor Gauge report, capturing 12.4% of audiences’ time spent watching television."
What Is the Media Rating Council, and Why Does it Exist?
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."
Streaming TV Reaches Record High as YouTube Dominates in April’s The Gauge from Nielsen
It marks the third consecutive month that both streaming and YouTube have set a new high watermark.
Solutions to Help Nielsen Improve Radio Ratings in 2025
The plan is to take Nielsen out of the buy/sell process beyond supplying data.
Why Nielsen Rules for Digital Advertising Impressions Need a Refresher
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.