Tag: Nielsen

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Radio Hall of Fame Class of 2026 Delivers Laughs, Tears and Gratitude in Chicago

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“Radio changes lives when people show up, trust their teammates and serve the audience.”

Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Can Nielsen Fix Its Data Processing Problems?

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is troubling, and in my view, Nielsen owes the industry an explanation.

Nielsen, Edison Research Pair for New Podcast Advertising Planning Tool

Business BNM Staff BNM Staff -
“Our strategic partnership will help advertisers better understand the power of podcasting and its role in the broader media landscape.”

What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners

Columns Mike Stern Mike Stern -
My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.

Nielsen Strikes Deal for SAG-AFTRA to Continue Utilizing Streaming Data

Business BNM Staff BNM Staff -
“As an independent arbiter of viewership for the best TV and movies in the world, we’re thrilled to continue the partnership.”

64% of Ad Supported Audio Listening Spent with AM/FM Radio, New Nielsen and Edison Research Data Shows

Business BNM Staff BNM Staff -
If you’re planning a media buy in today’s fragmented landscape, the latest data from The Record -- a quarterly audio report powered by Nielsen...

Why Sports Radio Needs a Podcasting Wake up Call

Columns John Mamola John Mamola -
"A simple truth for sports radio talent is this: if you haven’t developed a strategy to get on video and create outside of your show, the hourglass is running out of sand"

How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights

Columns Dr. Ed Cohen Dr. Ed Cohen -
The Audio Analyzer has value for diary markets as well.

Why Future Radio Leaders Must Invest in Themselves if Others Won’t

Columns Jason Barrett Jason Barrett -
"Creating excuses is easy. Finding solutions is harder. But they do exist. Whether you choose to invest the time necessary to grow professionally is a different matter."

Nielsen Radio Ratings Grow By Nearly 20% in Spring 2025 After Updated Qualifying Time

Business BNM Staff BNM Staff -
Nielsen revealed that 23% of listening occasions fell within that three-to-four-minute window and would have previously gone unmeasured.

Netflix Climbs Into Top 3 Spot of June’s Nielsen Media Distributor Gauge

Business BNM Staff BNM Staff -
While Netflix rose into the top three after finishing May in fifth, YouTube expanded its lead over The Walt Disney Company.
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Is Disney+ the First Step Toward a Super Bowl Paywall

Columns 0
"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

Columns 0
It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

Radio 0
“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

Columns 0
"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."