Tag: Nielsen
Browse our Latest articles!
Nielsen, Edison Research Pair for New Podcast Advertising Planning Tool
“Our strategic partnership will help advertisers better understand the power of podcasting and its role in the broader media landscape.”
What AI Thinks About Classic Rock, Classic Hits, and Adult Hits Listeners
My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.
Nielsen Strikes Deal for SAG-AFTRA to Continue Utilizing Streaming Data
“As an independent arbiter of viewership for the best TV and movies in the world, we’re thrilled to continue the partnership.”
64% of Ad Supported Audio Listening Spent with AM/FM Radio, New Nielsen and Edison Research Data Shows
If you’re planning a media buy in today’s fragmented landscape, the latest data from The Record -- a quarterly audio report powered by Nielsen...
Why Sports Radio Needs a Podcasting Wake up Call
"A simple truth for sports radio talent is this: if you haven’t developed a strategy to get on video and create outside of your show, the hourglass is running out of sand"
How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights
The Audio Analyzer has value for diary markets as well.
Why Future Radio Leaders Must Invest in Themselves if Others Won’t
"Creating excuses is easy. Finding solutions is harder. But they do exist. Whether you choose to invest the time necessary to grow professionally is a different matter."
Nielsen Radio Ratings Grow By Nearly 20% in Spring 2025 After Updated Qualifying Time
Nielsen revealed that 23% of listening occasions fell within that three-to-four-minute window and would have previously gone unmeasured.
Netflix Climbs Into Top 3 Spot of June’s Nielsen Media Distributor Gauge
While Netflix rose into the top three after finishing May in fifth, YouTube expanded its lead over The Walt Disney Company.
How ‘Shan & RJ’ Found Personality Driven Dominance in Dallas
"We all have the same content, so what was differentiating? Personalities. Content matters, yes. But personalities matter more."