Tag: Nielsen
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Marty Linck And 106.5 The Arch Delight And Surprise St. Louis
“Delight and surprise, we call it. It has to be a part of the format, but it's still a mainstream format. It's a mile wide, an inch deep."
Is Nielsen Standing in the Way of Better Radio Ratings?
Why don’t we have this kind of competition in the audio measurement field?
ESPN Q1 Viewership Up 22% YoY: Report
"We carried strong momentum throughout the quarter, across signature events and our full content offering."
Adult Contemporary Stations Risk Losing Credit By Not Identifying Themselves
You may wonder why we’d invest several hundred words to articulate a simple point. To winning brands, details matter.
How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025
Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.
NAB Show 2025 Takeaway: Radio Is Pulling Together
“There is an enthusiastic feeling here at the NAB show around Radio as one part of a greater platform of audio. - Mike McVay
7 More Speakers Join the 2025 BSM Summit Lineup
"The Summit takes place at the MCA in Chicago on May 8-9, 2025."
Nielsen To Stop Ratings For Lakeland-Winter Haven, FL
The two-book market was ranked number 89 and just one subscriber for the Fall 2024 book.
How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.
Looking at New Nielsen Data After the Debut of the 3-Minute Rule
Nielsen’s initial data using “apples to apples” masked the fact that radio listening has been on the decline for years.