Tag: Nielsen

Browse our Latest articles!

Barrett Media to Introduce ‘The Mike McVay Award’ at the 2026 Barrett Media Audio Summit

"If you look around, you'll see Mike's fingerprints on thousands of radio stations and individual radio and music careers."

Scott Pelley’s Next Act: The Road Back Is Harder Than It Looks

Time does tend to soften even the sharpest edges. Careers have been rebuilt from tougher spots. Pelley's résumé still carries real weight.

America 250 Is a Moment That Sports Radio Was Built For

"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."

How Radio Can Own the Taylor Swift Wedding Weekend

"Just in case we're only weeks away from America's royal wedding, let's get prepared!"

In PPM Day Two Holiday Ratings Santa Is Still Delivering Presents

You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

Nielsen to End Panel-Based TV Ratings Later This Year

The decision from the ratings agency comes after years of stating its intention to move away from the panel-based formula.

What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars

Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.

Media Ratings Council Accredits Nielsen’s ‘Big Data + Panel’ National TV Measurement

The Media Ratings Council (MRC) has completed its accreditation process of Nielsen's Big Data and Panel measurement tools, providing media companies with a trustworthy...

How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters

The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.

Nielsen Diary Markets 12+ December 2024 6 am-midnight

You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

Radio Leaders Question Nielsen PPM Measurement Flaws in Midst of Los Angeles Wildfires

"People aren't going to grab their meter when they rush back into their homes to get their belongings in a situation like that."

The Pulse: 3-Minute Qualifier, Community Connections, And Radio Industry Happenings

With the January 2025 PPM survey, Nielsen has implemented its new 3-minute qualifier.

How to Review Nielsen Ratings Diaries From Anywhere

Doing the review from the comfort of your office or home is a huge plus even if Nielsen will not buy lunch for virtual reviewers.

Nielsen releases December Day Four PPM 6+ 6 am-midnight

You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

Popular

Scott Pelley’s Next Act: The Road Back Is Harder Than It Looks

Time does tend to soften even the sharpest edges. Careers have been rebuilt from tougher spots. Pelley's résumé still carries real weight.

America 250 Is a Moment That Sports Radio Was Built For

"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."

How Radio Can Own the Taylor Swift Wedding Weekend

"Just in case we're only weeks away from America's royal wedding, let's get prepared!"

What Pizza Hut and Heinz Can Teach Classic Rock Radio Programmers

"Your station can do something Yum Brands and Heinz can't"