"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.
The Media Ratings Council (MRC) has completed its accreditation process of Nielsen's Big Data and Panel measurement tools, providing media companies with a trustworthy...
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.
"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."