Tag: Nielsen

Browse our Latest articles!

98.5 The Sports Hub Hosts Blast Celtics Broadcasters Over Jaylen Brown Comments

0
"If you are a Boston Celtic, there is no better person to have on your PR team than Brian Scalabrine because he is effectively a PR wing for this organization."

NPR Taps Member Stations for Six-Part “Voter Voices” Midterm Video Series

0
Voter Voices grounds our elections reporting on the real-world issues that actually impact people’s everyday lives and brings attention back to the communities too often overlooked in campaign coverage.”

97.5 The Fanatic’s Ricky Bottalico Calls Out Jon Marks, Andrew Salciunas for “Recycling” His Content

0
"You’re stealing our content, putting it on your show, so it gives you 10, 15, 20 minutes throughout your 4-hour period. This is a farce. This is a joke."

Barstool Sports’ Dan Katz: Pardon My Take Wouldn’t Have Same Success If Launched Today

0
"The competition wasn't as fierce. I think if we started it today, it would just we wouldn't have the same success because we wouldn't be able to break through as quickly."

How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...

When Dan Patrick Calls Out Nielsen, Does Anyone Listen?

Columns John Mamola John Mamola -
"If Dan Patrick can become one of the greatest storytellers in the format, it’s time for the format to begin telling its own story better"

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

100.3 The Sound’s Lasting Legacy With ‘The Backstagers’

Columns Mike Stern Mike Stern -
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.

Streaming TV Beats Broadcast and Cable TV Combined During May, Nielsen Data Shows

Business BNM Staff BNM Staff -
Streaming usage has grown by 71% since 2021, when The Gauge from Nielsen was first unveiled.

How to Select Special Programming For AC Radio Stations

Columns Kevin Robinson Kevin Robinson -
If you air special programming or are considering a new show, think strategically about placement and tactically about promotion.

Is The PPM 3-Minute Rule Helping Or Hurting Hot AC Radio?

Columns Jim Ryan Jim Ryan -
This shift reflects a broader recognition that modern radio listening habits are more fragmented, especially among younger, digital-savvy audiences.

YouTube Maintains Largest Share of TV Viewing for Third Straight Month

Television BNM Staff BNM Staff -
"YouTube held its position as the top media company in Nielsen’s April 2025 Media Distributor Gauge report, capturing 12.4% of audiences’ time spent watching television."

What Is the Media Rating Council, and Why Does it Exist?

Columns Dr. Ed Cohen Dr. Ed Cohen -
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."

Streaming TV Reaches Record High as YouTube Dominates in April’s The Gauge from Nielsen

Business BNM Staff BNM Staff -
It marks the third consecutive month that both streaming and YouTube have set a new high watermark.
1...141516...31Page 15 of 31

Popular

NPR Taps Member Stations for Six-Part “Voter Voices” Midterm Video Series

News 0
Voter Voices grounds our elections reporting on the real-world issues that actually impact people’s everyday lives and brings attention back to the communities too often overlooked in campaign coverage.”

97.5 The Fanatic’s Ricky Bottalico Calls Out Jon Marks, Andrew Salciunas for “Recycling” His Content

Sports 0
"You’re stealing our content, putting it on your show, so it gives you 10, 15, 20 minutes throughout your 4-hour period. This is a farce. This is a joke."

Barstool Sports’ Dan Katz: Pardon My Take Wouldn’t Have Same Success If Launched Today

Sports 0
"The competition wasn't as fierce. I think if we started it today, it would just we wouldn't have the same success because we wouldn't be able to break through as quickly."

Paul Finebaum: Nick Saban Had College GameDay Job Waiting for a Decade

Sports 0
"I was thinking right then, this guy might be walking out. He has just had enough. He would never admit to that now, and nobody would confirm it."