Tag: Nielsen
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ESPN Attains Top Finish in Sports Digital, Social in March
"The ESPN App garnered 28.4 million unique fans throughout the month of March, a metric more than four times its closest competitor along with the next seven non-ESPN apps combined."
How Rock Radio Avoids Being Told ‘I’ve Never Heard Of You’
This is it; our time is now; boxes are checked. Order a round of doubles, $how us the money. Great, but I’ve never heard of you.
NBA Playoff Viewership Reaches Record Levels On ESPN Platforms
"Through the first 11 games broadcast, ESPN platforms are averaging 4,448,000 viewers per game, which represents a 13% increase from last year."
NFL Draft Viewership Driven to Near Record Levels for Night One, Two From Green Bay
"The night two viewership figures was the most-watched second day of the draft on record, only trailing the 2020 NFL Draft held during COVID."
Marty Linck And 106.5 The Arch Delight And Surprise St. Louis
“Delight and surprise, we call it. It has to be a part of the format, but it's still a mainstream format. It's a mile wide, an inch deep."
Is Nielsen Standing in the Way of Better Radio Ratings?
Why don’t we have this kind of competition in the audio measurement field?
ESPN Q1 Viewership Up 22% YoY: Report
"We carried strong momentum throughout the quarter, across signature events and our full content offering."
Adult Contemporary Stations Risk Losing Credit By Not Identifying Themselves
You may wonder why we’d invest several hundred words to articulate a simple point. To winning brands, details matter.
How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025
Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.
NAB Show 2025 Takeaway: Radio Is Pulling Together
“There is an enthusiastic feeling here at the NAB show around Radio as one part of a greater platform of audio. - Mike McVay