Tag: Nielsen
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Sports Media Predicts Super Bowl LIX Viewership
"The numbers just keep going up every single year; every single game the numbers keep growing, so I would assume it’s going up."
News/Talk Radio Sees Surge During 2024 4th Quarter, New Nielsen and Edison Research Data Shows
Streaming proved to be a strong avenue for AM/FM radio brands during the final quarter of 2024.
Paramount Signs Multi-Year Deal with Nielsen
“Paramount Global’s ratings wins reported today are just one of many successes we look forward to with Nielsen as we build upon this new future together.”
Nielsen Expands Out-of-Home Panel, Hoping to Provide Ratings Coverage to 100 Percent of U.S. TV Households
Nielsen is expanding its out-of-home panel to expand its coverage to all U.S. TV households. While Nielsen has tracked out-of-home viewing in venues like...
In PPM Day Two Holiday Ratings Santa Is Still Delivering Presents
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
Nielsen to End Panel-Based TV Ratings Later This Year
The decision from the ratings agency comes after years of stating its intention to move away from the panel-based formula.
What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.
Media Ratings Council Accredits Nielsen’s ‘Big Data + Panel’ National TV Measurement
The Media Ratings Council (MRC) has completed its accreditation process of Nielsen's Big Data and Panel measurement tools, providing media companies with a trustworthy...
How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.
Nielsen Diary Markets 12+ December 2024 6 am-midnight
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.