Tag: Nielsen
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Streaming TV Reaches Record High as YouTube Dominates in April’s The Gauge from Nielsen
It marks the third consecutive month that both streaming and YouTube have set a new high watermark.
Solutions to Help Nielsen Improve Radio Ratings in 2025
The plan is to take Nielsen out of the buy/sell process beyond supplying data.
Why Nielsen Rules for Digital Advertising Impressions Need a Refresher
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.
Nielsen Reports 15% Uptick in Radio Ratings After Move to 3-Minute Qualifying Time
Contemporary Christian (43%) and all-news (41%) each saw gigantic upticks in their average quarter-hour listening compared to the previous quarter.
ESPN Attains Top Finish in Sports Digital, Social in March
"The ESPN App garnered 28.4 million unique fans throughout the month of March, a metric more than four times its closest competitor along with the next seven non-ESPN apps combined."
How Rock Radio Avoids Being Told ‘I’ve Never Heard Of You’
This is it; our time is now; boxes are checked. Order a round of doubles, $how us the money. Great, but I’ve never heard of you.
NBA Playoff Viewership Reaches Record Levels On ESPN Platforms
"Through the first 11 games broadcast, ESPN platforms are averaging 4,448,000 viewers per game, which represents a 13% increase from last year."
NFL Draft Viewership Driven to Near Record Levels for Night One, Two From Green Bay
"The night two viewership figures was the most-watched second day of the draft on record, only trailing the 2020 NFL Draft held during COVID."
Marty Linck And 106.5 The Arch Delight And Surprise St. Louis
“Delight and surprise, we call it. It has to be a part of the format, but it's still a mainstream format. It's a mile wide, an inch deep."
Is Nielsen Standing in the Way of Better Radio Ratings?
Why don’t we have this kind of competition in the audio measurement field?