Tag: Nielsen
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How Nielsen is Affected By the Opportunity Costs of DEI Initiatives
Now that the company is owned by private equity, you can bet that every expenditure is scrutinized. If Nielsen is big on DEI, what are Nielsen’s opportunity costs?
ESPN Kicks Off 2025 at Number One for Sports Digital and Social
"ESPN Social recorded over 978 million engagements on social media, making it the number-one sports property for the 43rd consecutive month."
College Football Playoff Drove ESPN Viewership in Latest Nielsen Findings
"This marks the highest monthly share for any traditional media company since the report was first established in November 2023"
NBA All-Star Game Viewership Down 13% From 2024
"The Sunday night broadcast reportedly drew 4.718 million viewers across all platforms including TNT, TBS, and truTV."
Nielsen Data From The Gauge Shows TV Viewing Up 5% in January 2025
As one might expect, football broadcasts played a large role in that increase.
Nielsen Well Intentioned For Changing Qualifying Time, But Still Missing the Mark By Wide Margin
It’s a step in the right direction, but it’s miles away from how major digital outlets are calculating their metrics.
For Mike O’Brian And 96.3 KKLZ Las Vegas The Brand Is The Star
"The brand is the most important thing. If the brand wins, if the radio station wins, we all win.”
Nielsen’s 3 Minute Qualifier Will Be A Game Changer
Nielsen recently changed from a 5-minute radio qualifier to a 3-minute qualifier. What a difference this should make in the industry.
A Behind-The-Scenes Look at How Nielsen Moved Its PPM Radio Ratings to a Three-Minute Qualifying Time
"We brought this idea from inception to implementation in about 30 weeks. That's a huge accomplishment."
Sports Media Predicts Super Bowl LIX Viewership
"The numbers just keep going up every single year; every single game the numbers keep growing, so I would assume it’s going up."