Tag: Nielsen
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For Mike O’Brian And 96.3 KKLZ Las Vegas The Brand Is The Star
"The brand is the most important thing. If the brand wins, if the radio station wins, we all win.”
Nielsen’s 3 Minute Qualifier Will Be A Game Changer
Nielsen recently changed from a 5-minute radio qualifier to a 3-minute qualifier. What a difference this should make in the industry.
A Behind-The-Scenes Look at How Nielsen Moved Its PPM Radio Ratings to a Three-Minute Qualifying Time
"We brought this idea from inception to implementation in about 30 weeks. That's a huge accomplishment."
Sports Media Predicts Super Bowl LIX Viewership
"The numbers just keep going up every single year; every single game the numbers keep growing, so I would assume it’s going up."
News/Talk Radio Sees Surge During 2024 4th Quarter, New Nielsen and Edison Research Data Shows
Streaming proved to be a strong avenue for AM/FM radio brands during the final quarter of 2024.
Paramount Signs Multi-Year Deal with Nielsen
“Paramount Global’s ratings wins reported today are just one of many successes we look forward to with Nielsen as we build upon this new future together.”
Nielsen Expands Out-of-Home Panel, Hoping to Provide Ratings Coverage to 100 Percent of U.S. TV Households
Nielsen is expanding its out-of-home panel to expand its coverage to all U.S. TV households. While Nielsen has tracked out-of-home viewing in venues like...
In PPM Day Two Holiday Ratings Santa Is Still Delivering Presents
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
Nielsen to End Panel-Based TV Ratings Later This Year
The decision from the ratings agency comes after years of stating its intention to move away from the panel-based formula.
What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.