Tag: Nielsen
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Adult Contemporary Stations Risk Losing Credit By Not Identifying Themselves
You may wonder why we’d invest several hundred words to articulate a simple point. To winning brands, details matter.
How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025
Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.
NAB Show 2025 Takeaway: Radio Is Pulling Together
“There is an enthusiastic feeling here at the NAB show around Radio as one part of a greater platform of audio. - Mike McVay
7 More Speakers Join the 2025 BSM Summit Lineup
"The Summit takes place at the MCA in Chicago on May 8-9, 2025."
Nielsen To Stop Ratings For Lakeland-Winter Haven, FL
The two-book market was ranked number 89 and just one subscriber for the Fall 2024 book.
How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.
Looking at New Nielsen Data After the Debut of the 3-Minute Rule
Nielsen’s initial data using “apples to apples” masked the fact that radio listening has been on the decline for years.
How Nielsen is Affected By the Opportunity Costs of DEI Initiatives
Now that the company is owned by private equity, you can bet that every expenditure is scrutinized. If Nielsen is big on DEI, what are Nielsen’s opportunity costs?
ESPN Kicks Off 2025 at Number One for Sports Digital and Social
"ESPN Social recorded over 978 million engagements on social media, making it the number-one sports property for the 43rd consecutive month."
College Football Playoff Drove ESPN Viewership in Latest Nielsen Findings
"This marks the highest monthly share for any traditional media company since the report was first established in November 2023"