Tag: Nielsen

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Is Nielsen’s Diary Service Headed for a Major Overhaul?

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What Nielsen is proposing is both radical and evolutionary at the same time.

America 250 Is a Moment That Sports Radio Was Built For

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"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."

What Pizza Hut and Heinz Can Teach Classic Rock Radio Programmers

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"Your station can do something Yum Brands and Heinz can't"

Is Your Radio Station Preparing to Change Formats? Watch for These Signs

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"Sometimes the clock simply runs out."

AM/FM Radio Dominates Time Spent Listening By Audio Users, Nielsen/Edison Research Data Shows

Business BNM Staff BNM Staff -
During the months of July, August, and September, listeners spent 67% of their daily time with ad-supported audio with radio.

Even if Revenue is Down, Investing in Growth Must Continue

Columns Jason Barrett Jason Barrett -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

A Few More Minutes About Nielsen’s Three Minutes

Columns Dr. Ed Cohen Dr. Ed Cohen -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

NFL, NCAA Football Return Leads The Walt Disney Company to Top TV Spot, Nielsen Data Shows

Business BNM Staff BNM Staff -
ESPN (+101%) and ESPN2 (+165%) saw triple-digit increases in audience sizes during the month, while ABC was up 25% during the month.

Radio Stations Enjoy Greater Success When Prioritizing the Music and Eliminating Bad Songs

Columns Ron Harrell Ron Harrell -
Focusing on the content that comprises 75-80% of an hour of your radio station is the most important place to start - the music.

Radio Hosts and Advertisers Need to Watch Their Language!

Columns Dr. Ed Cohen Dr. Ed Cohen -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Nielsen: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing

Television BSM Staff BSM Staff -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Is Your Radio Station’s Target Demo 31 to 47?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Meet the Leaders: Tina Murley, Beasley Media Group

"Meet The" Series Demetri Ravanos Demetri Ravanos -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Three Minutes And Emotional Impact = Better Ratings

Columns Ron Harrell Ron Harrell -
Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.
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America 250 Is a Moment That Sports Radio Was Built For

Columns 0
"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."

What Pizza Hut and Heinz Can Teach Classic Rock Radio Programmers

Columns 0
"Your station can do something Yum Brands and Heinz can't"

Is Your Radio Station Preparing to Change Formats? Watch for These Signs

Columns 0
"Sometimes the clock simply runs out."

How Radio Can Own the Taylor Swift Wedding Weekend

Columns 0
"Just in case we're only weeks away from America's royal wedding, let's get prepared!"